Tag Archive: website

Effective Use of Forms for Ecommerce

April 24, 2019  Published by

Essential to nearly any type of business-driven website, forms are an especially important data collection tool in ecommerce for collecting leads, fulfilling orders, soliciting feedback, fine-tuning marketing messages, and so much more. The structure for all types of forms is pretty much the same – simple prompts with blank fields for each. With such a straightforward format, it’s all too easy to “set and forget” forms on your site without considering how they are implemented or their impact on customer experience. Fortunately, there are many ways you can prevent forms from becoming obstacles in your conversion funnel. For example: Show…... View Article

Landing Page Tips for Ecommerce: Part 2

March 27, 2019  Published by

In our previous blog post, we went over tips for improving the content and functionality on ecommerce landing pages to make them better at engaging users and driving conversions. In this post, we’ll present a few guidelines for page layout and design you can use to make your landing pages more visually appealing and memorable.      Balance visual appeal with practicality Some ecommerce professionals consider the “design” of a landing page as whatever makes it pretty or eye-catching. As such, the layout of design elements becomes one of the last considerations when creating the page. However, this lack of…... View Article

Landing Page Tips for Ecommerce: Part 1

March 20, 2019  Published by

A landing page is a web page created specifically for convincing visitors to act (i.e. to sign up, buy, download, etc.). Like the sales displays or helpful associates at a brick-and-mortar shop, your ecommerce site’s landing pages can be a deciding factor in getting shoppers to complete a purchase, or dive deeper into your site for more information or other products. To help make your landing pages as successful as they can be, we’ve assembled the following tips into a 2-part guide. In this post, we’ll cover some important considerations for content and functionality that can make most types of…... View Article

Color Psychology for Branding & Merchandizing

March 13, 2019  Published by

The science and psychology behind colors is important to consider when measuring the effectiveness of your customer-facing collateral. The colors used for your web pages, advertisements, and exclusive products impact the way current and potential customers perceive your brand. You want to be sure that the color schemes you use resonate with your brand messaging while also evoking the right kind of emotional response from your audience. Whether you’re adding a new line of products to your ecommerce site or thinking of re-branding, it’s worthwhile to consider how color psychology can work for you. In this post, we’ll explain the…... View Article

Top Opportunities for Growth & Improvement in Ecommerce

December 5, 2018  Published by

To stay competitive in ecommerce, you should always be searching for opportunities to improve your website and the experience it offers your customers. Over the course of helping several clients bolster their ecommerce businesses this year, we noticed a few common tactics that were effective at improving sites in a variety of areas: Product pages Your product pages should provide shoppers with as much detail as possible so customers can comfortably “add to cart” without needing to leave your site to do additional research… and potentially find the information through a competitor. Think about ways you can enhance manufacturer-provided content…... View Article

Personalization Ideas to Improve your Ecommerce Site

October 17, 2018  Published by

Contextually relevant features and content can make ecommerce customer experiences more memorable – helping you stand out from the competition. To help you put together a strategy that leverages user data to deliver dynamic product recommendations, user-centric messaging, and convenient shopping and purchasing processes, consider these tips and examples for making your ecommerce site more unique and personalized. Add search customization options The search bar on your ecommerce site is supposed to help your customers find products. But for some customers, a basic list of products doesn’t provide enough information to make a purchasing decision. Personalization features like detailed search…... View Article

How to Make your Ecommerce Site more Mobile Friendly

May 16, 2018  Published by

The number of users shopping around and completing purchases using smartphones and tablets is bigger than ever. An ecommerce site designed exclusively for desktops, no matter how well done, is no longer a viable strategy in ecommerce. For starters, the user interface for mobile devices (a small screen with touch-based inputs) makes it cumbersome for users to navigate desktop-only sites. This inconvenience alone contributes to increased bounce rates and abandoned carts. In addition, search engines now use “mobile-friendliness” as a factor in deciding how well a website ranks in search results (especially for searches done on a mobile device). In…... View Article

How to make your Ecommerce Site more Useful

September 27, 2017  Published by

In order to please your ecommerce customers and maintain a competitive edge, it’s important to have features on your website that make it easy to shop. To improve your ecommerce site’s user experience on mobile and desktop devices, here are four features you should have: Robust search functionality Site search is one of the main tools customers use to navigate your site and products. If your site search bar is hard to find, hard to use, or ineffective at finding products, they’re more likely to leave without buying. First, make sure your site’s search tool is prominent within your site’s…... View Article

How to Streamline your Shoppers’ Journey

September 20, 2017  Published by

Using web design features on your ecommerce site to streamline the shoppers’ journey is a great strategy to increase conversions, reduce cart abandonment, and improve brand perception. In this post, we’ll look at some features you can incorporate into your site to decrease the amount of time it takes to complete a purchase.     Automatic login Requiring a login to complete a purchase can cause shoppers to abandon their carts – either because they don’t want to set up an account, they can’t remember their login credentials, or because the process takes too long. For returning customers, you can use…... View Article

Tips for Mobile-Friendly Checkout Forms

July 26, 2017  Published by

In today’s digital age, reducing usability hurdles and simplifying your ecommerce site’s “path to purchase” for mobile shoppers is crucial. Responsive web designs and simplified navigation are key to creating a positive mobile shopping experience. Unfortunately, form fields tend to be overlooked in this regard.    A simple but essential part of any ecommerce site, forms allow e-tailers to collect customer information to complete orders and set up user accounts. However, forms can produce frustrating hurdles for mobile shoppers who must manually input information via small touch screens. To keep mobile customers from bouncing off of your site or abandoning their…... View Article