Tag Archive: user experience

How to get more User Generated Content in Ecommerce

January 17, 2018  Published by
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User generated content (UGC) such as product reviews, questions & answers, photos, videos, and more provide a number of benefits to ecommerce sites. They improve your site’s online shopping experience, build trust with new customers, improve brand reception, and serve as a resource for creating promotional and marketing materials. But, just because you build space for UGC into your site doesn’t mean shoppers will come and start providing content. Use these tips to encourage your customers to submit more UGC, more frequently.     Incentivize There are several ways you can reward customers for contributing UGC. Let contributors know that their…... View Article

How to make your Ecommerce Site more Useful

September 27, 2017  Published by

In order to please your ecommerce customers and maintain a competitive edge, it’s important to have features on your website that make it easy to shop. To improve your ecommerce site’s user experience on mobile and desktop devices, here are four features you should have: Robust search functionality Site search is one of the main tools customers use to navigate your site and products. If your site search bar is hard to find, hard to use, or ineffective at finding products, they’re more likely to leave without buying. First, make sure your site’s search tool is prominent within your site’s…... View Article

How to Streamline your Shoppers’ Journey

September 20, 2017  Published by

Using web design features on your ecommerce site to streamline the shoppers’ journey is a great strategy to increase conversions, reduce cart abandonment, and improve brand perception. In this post, we’ll look at some features you can incorporate into your site to decrease the amount of time it takes to complete a purchase.     Automatic login Requiring a login to complete a purchase can cause shoppers to abandon their carts – either because they don’t want to set up an account, they can’t remember their login credentials, or because the process takes too long. For returning customers, you can use…... View Article

How to Leverage Customer Feedback for Strategic Improvements

September 13, 2017  Published by

Customer feedback is vital in any business or industry – after all, the customer is always right. Acting on the feedback you collect through reviews, emails, social media, and surveys not only helps you adapt to shoppers’ preferences; it also shows that you value their input. Below are some of the major areas where you can use customer feedback to make improvements. Products Customer feedback can help shape your decision-making around merchandise strategy. While the exact approach will depend on your inventory and audience, it’s best to start broad. Start by examining overall customer sentiment according to product category to…... View Article

Small Ideas to Make Big Improvements to your Checkout Pages

September 6, 2017  Published by

Speed and convenience are the hallmarks of ecommerce. But all too often, these are not reflected in checkout – causing almost 70% of shoppers to abandon their carts at the checkout stage. Any change (however small) that you can make to improve the speed and/or convenience of your checkout guarantees a positive impact on your cart abandonment rates. In this post, we’ll go over some easy-to-implement changes to make your checkout process more appealing to customers.     Trim the fat Part of why cart abandonment rates are so high in the ecommerce industry is because, from the customer’s perspective, the…... View Article

Tips for Mobile-Friendly Checkout Forms

July 26, 2017  Published by

In today’s digital age, reducing usability hurdles and simplifying your ecommerce site’s “path to purchase” for mobile shoppers is crucial. Responsive web designs and simplified navigation are key to creating a positive mobile shopping experience. Unfortunately, form fields tend to be overlooked in this regard.    A simple but essential part of any ecommerce site, forms allow e-tailers to collect customer information to complete orders and set up user accounts. However, forms can produce frustrating hurdles for mobile shoppers who must manually input information via small touch screens. To keep mobile customers from bouncing off of your site or abandoning their…... View Article

Catering to your B2B Customers

July 12, 2017  Published by

In order to increase their customer appeal, more B2B ecommerce sites are refreshing their design and functionality to mimic some of the strategies employed by B2C ecommerce sites. For the most part, this is an effective strategy. However, B2B customers can have motivations and needs that are different from their B2C counterparts. In this blog post, we’ll cover a few common reasons that shoppers are visiting your B2B ecommerce site – and what changes you can make to better appeal to these users.     Cost Comparison B2B customers are often required to compare the cost of materials from multiple vendors…... View Article

Mobile Functionality Tips for Ecommerce

July 5, 2017  Published by

Making sure that your ecommerce site is compatible with mobile devices is critical for maintaining a good shopping experience – not just for your current customers, but also for new customers who may get their first impression of your brand through a mobile browser. While developing your strategy for mobile users, remember these guidelines for giving your customers the best mobile experience.      Size & Speed On average, internet connection speeds for mobile devices are slower than desktops. More features and content take longer to load – and this time is emphasized for your mobile users. A feature-rich desktop…... View Article

The Best Information to Include on Product Pages

March 30, 2017  Published by

The main function of product pages are to provide users with the information they need to decide whether to purchase a product. There are many types of information you can add to these pages to make them more useful to potential customers, including:     Imagery & Video Give shoppers something more than standard manufacturer-provided photos – which tend to convey only basic information about a product. In addition to using images that show customers as many models, colors, angles, and other variables as possible, include images or videos of the product in multiple scenarios (e.g. in use, before assembly, in…... View Article

Assessing your Ecommerce Customer Service

January 25, 2017  Published by

Returning customers provide the best ROI for ecommerce companies. While there are lots of things you can do to retain customers, it’s important to remember the primary factor that influences whether a customer will continue to order from you: do you provide a good customer experience? To answer this question and make any necessary improvements, you have multiple options for assessing customer experience.    One excellent method is to become your own customer. Contact your company for help with placing an order. Buy something from yourself and evaluate your checkout process. After the order arrives, call customer service to troubleshoot some…... View Article