Top Causes of Abandoned Carts, and How to Fix Them
November 21, 2018There are several reasons why shoppers choose to abandon carts. But in most cases, the reason boils down to checkout pages with poorly designed user experiences. In a behavioral survey of 1,300 online shoppers conducted by ecommerce technology company, Namogoo, 75% cited the importance of an “easy checkout process” for a desirable shopping experience. According to the survey, the following UX issues had the greatest influence on cart abandonment rates. Are you addressing these on your ecommerce site? Form Fields More than half of those surveyed (63% of mobile and 53% of desktop users) said that excessive or repetitive…... View Article