Tag Archive: user experience

Top Causes of Abandoned Carts, and How to Fix Them

November 21, 2018  Published by

There are several reasons why shoppers choose to abandon carts. But in most cases, the reason boils down to checkout pages with poorly designed user experiences. In a behavioral survey of 1,300 online shoppers conducted by ecommerce technology company, Namogoo, 75% cited the importance of an “easy checkout process” for a desirable shopping experience. According to the survey, the following UX issues had the greatest influence on cart abandonment rates. Are you addressing these on your ecommerce site?     Form Fields More than half of those surveyed (63% of mobile and 53% of desktop users) said that excessive or repetitive…... View Article

Personalization Ideas to Improve your Ecommerce Site

October 17, 2018  Published by

Contextually relevant features and content can make ecommerce customer experiences more memorable – helping you stand out from the competition. To help you put together a strategy that leverages user data to deliver dynamic product recommendations, user-centric messaging, and convenient shopping and purchasing processes, consider these tips and examples for making your ecommerce site more unique and personalized. Add search customization options The search bar on your ecommerce site is supposed to help your customers find products. But for some customers, a basic list of products doesn’t provide enough information to make a purchasing decision. Personalization features like detailed search…... View Article

Tactics for Sealing the Deal at Checkout

July 11, 2018  Published by

From the perspective of customers, the checkout process is the most tedious part of shopping online. With that mindset, it’s no wonder that many ecommerce sites struggle with cart abandonment. The less time and actions your checkout requires, the more likely users will be to complete their orders. While looking for ways to streamline the design of your cart and checkout pages can be very effective in this regard, there are other strategies you can deploy to improve your checkout process to make it more convenient for customers, such as: Alternatives to account creation If your ecommerce site requires account…... View Article

How to Make your Ecommerce Site more Mobile Friendly

May 16, 2018  Published by

The number of users shopping around and completing purchases using smartphones and tablets is bigger than ever. An ecommerce site designed exclusively for desktops, no matter how well done, is no longer a viable strategy in ecommerce. For starters, the user interface for mobile devices (a small screen with touch-based inputs) makes it cumbersome for users to navigate desktop-only sites. This inconvenience alone contributes to increased bounce rates and abandoned carts. In addition, search engines now use “mobile-friendliness” as a factor in deciding how well a website ranks in search results (especially for searches done on a mobile device). In…... View Article

How to Leverage User Generated Content

January 31, 2018  Published by

Ecommerce sites that host user generated content (UGC) such as product reviews and photos taken by customers are relatively common. Unfortunately, the inherent value of that content is often overlooked by e-tailers. With the ubiquity of product discounts and shipping promos, UGC can be a great competitive differentiator. According to a consumer survey from TurnTo, 81% of US consumers say they would pay more for, and wait longer to receive, products that had UGC. Rather than “setting and forgetting” the UGC features of your ecommerce site, use the following tips to leverage this valuable content to your benefit.     …... View Article

How to get more User Generated Content in Ecommerce

January 17, 2018  Published by

User generated content (UGC) such as product reviews, questions & answers, photos, videos, and more provide a number of benefits to ecommerce sites. They improve your site’s online shopping experience, build trust with new customers, improve brand reception, and serve as a resource for creating promotional and marketing materials. But, just because you build space for UGC into your site doesn’t mean shoppers will come and start providing content. Use these tips to encourage your customers to submit more UGC, more frequently.     Incentivize There are several ways you can reward customers for contributing UGC. Let contributors know that their…... View Article

How to make your Ecommerce Site more Useful

September 27, 2017  Published by

In order to please your ecommerce customers and maintain a competitive edge, it’s important to have features on your website that make it easy to shop. To improve your ecommerce site’s user experience on mobile and desktop devices, here are four features you should have: Robust search functionality Site search is one of the main tools customers use to navigate your site and products. If your site search bar is hard to find, hard to use, or ineffective at finding products, they’re more likely to leave without buying. First, make sure your site’s search tool is prominent within your site’s…... View Article

How to Streamline your Shoppers’ Journey

September 20, 2017  Published by

Using web design features on your ecommerce site to streamline the shoppers’ journey is a great strategy to increase conversions, reduce cart abandonment, and improve brand perception. In this post, we’ll look at some features you can incorporate into your site to decrease the amount of time it takes to complete a purchase.     Automatic login Requiring a login to complete a purchase can cause shoppers to abandon their carts – either because they don’t want to set up an account, they can’t remember their login credentials, or because the process takes too long. For returning customers, you can use…... View Article

How to Leverage Customer Feedback for Strategic Improvements

September 13, 2017  Published by

Customer feedback is vital in any business or industry – after all, the customer is always right. Acting on the feedback you collect through reviews, emails, social media, and surveys not only helps you adapt to shoppers’ preferences; it also shows that you value their input. Below are some of the major areas where you can use customer feedback to make improvements. Products Customer feedback can help shape your decision-making around merchandise strategy. While the exact approach will depend on your inventory and audience, it’s best to start broad. Start by examining overall customer sentiment according to product category to…... View Article

Small Ideas to Make Big Improvements to your Checkout Pages

September 6, 2017  Published by

Speed and convenience are the hallmarks of ecommerce. But all too often, these are not reflected in checkout – causing almost 70% of shoppers to abandon their carts at the checkout stage. Any change (however small) that you can make to improve the speed and/or convenience of your checkout guarantees a positive impact on your cart abandonment rates. In this post, we’ll go over some easy-to-implement changes to make your checkout process more appealing to customers.     Trim the fat Part of why cart abandonment rates are so high in the ecommerce industry is because, from the customer’s perspective, the…... View Article