Tag Archive: user experience

Effective Use of Forms for Ecommerce

April 24, 2019  Published by

Essential to nearly any type of business-driven website, forms are an especially important data collection tool in ecommerce for collecting leads, fulfilling orders, soliciting feedback, fine-tuning marketing messages, and so much more. The structure for all types of forms is pretty much the same – simple prompts with blank fields for each. With such a straightforward format, it’s all too easy to “set and forget” forms on your site without considering how they are implemented or their impact on customer experience. Fortunately, there are many ways you can prevent forms from becoming obstacles in your conversion funnel. For example: Show…... View Article

Landing Page Tips for Ecommerce: Part 2

March 27, 2019  Published by

In our previous blog post, we went over tips for improving the content and functionality on ecommerce landing pages to make them better at engaging users and driving conversions. In this post, we’ll present a few guidelines for page layout and design you can use to make your landing pages more visually appealing and memorable.      Balance visual appeal with practicality Some ecommerce professionals consider the “design” of a landing page as whatever makes it pretty or eye-catching. As such, the layout of design elements becomes one of the last considerations when creating the page. However, this lack of…... View Article

Landing Page Tips for Ecommerce: Part 1

March 20, 2019  Published by

A landing page is a web page created specifically for convincing visitors to act (i.e. to sign up, buy, download, etc.). Like the sales displays or helpful associates at a brick-and-mortar shop, your ecommerce site’s landing pages can be a deciding factor in getting shoppers to complete a purchase, or dive deeper into your site for more information or other products. To help make your landing pages as successful as they can be, we’ve assembled the following tips into a 2-part guide. In this post, we’ll cover some important considerations for content and functionality that can make most types of…... View Article

Localization & Ecommerce: Tips for Expanding into New Regions

January 2, 2019  Published by

More and more companies are trying to change up their merchandizing strategies in preparation for entering new global markets. Beyond translating marketing content correctly into various languages, e-tailers also need to reevaluate information like item specifications and sizing details to align with regional norms and local consumer protection laws. Social standards as well as neighborhood laws are also critical factors to think about with development into new markets. To help ensure that your website and product information is comprehensive, relevant and accessible to foreign audiences, follow these guidelines. Make updates to product specifications and descriptions When expanding your reach to…... View Article

Top Causes of Abandoned Carts, and How to Fix Them

November 21, 2018  Published by

There are several reasons why shoppers choose to abandon carts. But in most cases, the reason boils down to checkout pages with poorly designed user experiences. In a behavioral survey of 1,300 online shoppers conducted by ecommerce technology company, Namogoo, 75% cited the importance of an “easy checkout process” for a desirable shopping experience. According to the survey, the following UX issues had the greatest influence on cart abandonment rates. Are you addressing these on your ecommerce site?     Form Fields More than half of those surveyed (63% of mobile and 53% of desktop users) said that excessive or repetitive…... View Article

Personalization Ideas to Improve your Ecommerce Site

October 17, 2018  Published by

Contextually relevant features and content can make ecommerce customer experiences more memorable – helping you stand out from the competition. To help you put together a strategy that leverages user data to deliver dynamic product recommendations, user-centric messaging, and convenient shopping and purchasing processes, consider these tips and examples for making your ecommerce site more unique and personalized. Add search customization options The search bar on your ecommerce site is supposed to help your customers find products. But for some customers, a basic list of products doesn’t provide enough information to make a purchasing decision. Personalization features like detailed search…... View Article

Tactics for Sealing the Deal at Checkout

July 11, 2018  Published by

From the perspective of customers, the checkout process is the most tedious part of shopping online. With that mindset, it’s no wonder that many ecommerce sites struggle with cart abandonment. The less time and actions your checkout requires, the more likely users will be to complete their orders. While looking for ways to streamline the design of your cart and checkout pages can be very effective in this regard, there are other strategies you can deploy to improve your checkout process to make it more convenient for customers, such as: Alternatives to account creation If your ecommerce site requires account…... View Article

How to Make your Ecommerce Site more Mobile Friendly

May 16, 2018  Published by

The number of users shopping around and completing purchases using smartphones and tablets is bigger than ever. An ecommerce site designed exclusively for desktops, no matter how well done, is no longer a viable strategy in ecommerce. For starters, the user interface for mobile devices (a small screen with touch-based inputs) makes it cumbersome for users to navigate desktop-only sites. This inconvenience alone contributes to increased bounce rates and abandoned carts. In addition, search engines now use “mobile-friendliness” as a factor in deciding how well a website ranks in search results (especially for searches done on a mobile device). In…... View Article

How to Leverage User Generated Content

January 31, 2018  Published by

Ecommerce sites that host user generated content (UGC) such as product reviews and photos taken by customers are relatively common. Unfortunately, the inherent value of that content is often overlooked by e-tailers. With the ubiquity of product discounts and shipping promos, UGC can be a great competitive differentiator. According to a consumer survey from TurnTo, 81% of US consumers say they would pay more for, and wait longer to receive, products that had UGC. Rather than “setting and forgetting” the UGC features of your ecommerce site, use the following tips to leverage this valuable content to your benefit.     …... View Article

How to get more User Generated Content in Ecommerce

January 17, 2018  Published by

User generated content (UGC) such as product reviews, questions & answers, photos, videos, and more provide a number of benefits to ecommerce sites. They improve your site’s online shopping experience, build trust with new customers, improve brand reception, and serve as a resource for creating promotional and marketing materials. But, just because you build space for UGC into your site doesn’t mean shoppers will come and start providing content. Use these tips to encourage your customers to submit more UGC, more frequently.     Incentivize There are several ways you can reward customers for contributing UGC. Let contributors know that their…... View Article