
Our Top Tips for Reducing Cart Abandonment
January 19, 2022In ecommerce, cart abandonment rate refers to the difference between the number of initiated transactions and completed transactions. For example... View Article
In ecommerce, cart abandonment rate refers to the difference between the number of initiated transactions and completed transactions. For example... View Article
At a brick-and-mortar store, customers can usually interact with products in many ways – they can see exactly how big it is, touch it, ask questions of sales associates... View Article
Pleasing your customers – throughout their entire purchasing journey – is an important part of maintaining a competitive edge in ecommerce. To provide your shoppers... View Article
In our previous post, we discussed why communication is important to customer experience (CX) and how changes to your communication strategy can translate... View Article
Someone who was able to purchase products they wanted from your site, and received them on time, is a satisfied customer. However, that level of satisfaction... View Article
To avoid sending out the wrong message about your company, here are 5 tips to create an impactful brand packaging design.... View Article
Essential to nearly any type of business-driven website, forms are an especially important data collection tool in ecommerce for collecting leads, fulfilling orders, soliciting feedback, fine-tuning marketing messages, and so much more. The structure for all types of forms is pretty much the same – simple prompts with blank fields for each. With such a straightforward format, it’s all too easy to “set and forget” forms on your site without considering how they are implemented or their impact on customer experience. Fortunately, there are many ways you can prevent forms from becoming obstacles in your conversion funnel. For example: Show…... View Article
In our previous blog post, we went over tips for improving the content and functionality on ecommerce landing pages to make them better at engaging users and driving conversions. In this post, we’ll present a few guidelines for page layout and design you can use to make your landing pages more visually appealing and memorable. Balance visual appeal with practicality Some ecommerce professionals consider the “design” of a landing page as whatever makes it pretty or eye-catching. As such, the layout of design elements becomes one of the last considerations when creating the page. However, this lack of…... View Article
A landing page is a web page created specifically for convincing visitors to act (i.e. to sign up, buy, download, etc.). Like the sales displays or helpful associates at a brick-and-mortar shop, your ecommerce site’s landing pages can be a deciding factor in getting shoppers to complete a purchase, or dive deeper into your site for more information or other products. To help make your landing pages as successful as they can be, we’ve assembled the following tips into a 2-part guide. In this post, we’ll cover some important considerations for content and functionality that can make most types of…... View Article
More and more companies are trying to change up their merchandizing strategies in preparation for entering new global markets. Beyond translating marketing content correctly into various languages, e-tailers also need to reevaluate information like item specifications and sizing details to align with regional norms and local consumer protection laws. Social standards as well as neighborhood laws are also critical factors to think about with development into new markets. To help ensure that your website and product information is comprehensive, relevant and accessible to foreign audiences, follow these guidelines. Make updates to product specifications and descriptions When expanding your reach to…... View Article