Tag Archive: tips

Top Opportunities for Growth & Improvement in Ecommerce

December 5, 2018  Published by
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To stay competitive in ecommerce, you should always be searching for opportunities to improve your website and the experience it offers your customers. Over the course of helping several clients bolster their ecommerce businesses this year, we noticed a few common tactics that were effective at improving sites in a variety of areas: Product pages Your product pages should provide shoppers with as much detail as possible so customers can comfortably “add to cart” without needing to leave your site to do additional research… and potentially find the information through a competitor. Think about ways you can enhance manufacturer-provided content…... View Article

How to make your Ecommerce Site more Useful

September 27, 2017  Published by

In order to please your ecommerce customers and maintain a competitive edge, it’s important to have features on your website that make it easy to shop. To improve your ecommerce site’s user experience on mobile and desktop devices, here are four features you should have: Robust search functionality Site search is one of the main tools customers use to navigate your site and products. If your site search bar is hard to find, hard to use, or ineffective at finding products, they’re more likely to leave without buying. First, make sure your site’s search tool is prominent within your site’s…... View Article

Tips for a Successful Holiday Season in 2016

November 23, 2016  Published by

The holiday season is right around the corner, and when it comes, thousands of e-tailers will be clamoring for the orders of millions upon millions of consumers. Consider these tips to help your ecommerce site stand out from competitors and grab the attention (and the repeat business of) customers.      Customer Service With so many ecommerce sites selling similar products, the way you handle the customer experience can be a key differentiator. Even though the holidays are high-volume, there are still easy ways to ensure that you’re providing customers with a good experience the first time (and every time)…... View Article

Sales Tactics for Ecommerce

November 16, 2016  Published by

Just because the majority of ecommerce orders are completed without customers interacting with salespeople, doesn’t mean that there aren’t multiple types of selling strategies at your disposal. As long as have a good understanding of your audience and their shopping behaviors, you can use the following tactics to show off products and make sales that you may have otherwise missed.      Upselling You can upsell to customers by recommending products that are higher in price, but more enticing (i.e. better quality, more features, etc.). Upsells should be based on items that a customer has already shown an interest in…... View Article

How to Get More Multi-Unit Sales

August 24, 2016  Published by

Every order placed on an ecommerce site generates expenses for order processing, packaging, and shipping. But when an order consists of multiple units, those expenses make less of an impact on the seller because the added price margin of those additional units increases overall profit. Use these ideas to entice sellers into buying additional units – allowing you to offset shipping and fulfillment expenses and maintain competitive pricing.      Minimum Order Discounts You can use other coupons or discounts in place of free shipping, but according to a survey from UPSPulse of the Online Shopper, 93% of online shoppers…... View Article

Prepare your Ecommerce Site for the Holidays

October 7, 2015  Published by

The holiday season is fast approaching, and if past trends are any indication, ecommerce sites will be doing more business than ever this year. You may already have your stock accounted for and your sales planned out, but there are even more strategies you can use to increase sales and boost sales into 2016. [more] Improve your landing pages Your homepage, product category pages, and other pages users are likely to see first are landing pages. As the saying goes, first impressions count for a lot, so these pages need to be at their best. Some page elements to consider…... View Article

Which Data to Watch to Increase Business

September 9, 2015  Published by

Understanding the big data collected by your ecommerce site is important for growing your audience and sales numbers. But, the industry uses the term “big” data for a reason. Which areas should you focus on for the best ROI? In today’s industry, you need to focus on data that helps you better understand your customers and enables you to create a strategy of improvement. The following areas should do just that. [more] Demographics This is Marketing 101, and it’s not exclusive to ecommerce business models. Identifying your customer demographics helps you figure out the best way to communicate with your…... View Article

Effective Upselling Strategies for Ecommerce

May 15, 2015  Published by

As you may know, retaining customers is cheaper than acquiring new ones. That’s why upsells are important – they increase customer satisfaction with the purchase, while increasing your revenue. But, there is a fine line between being helpful, and annoying solicitation. Upselling in ecommerce is harder because you don’t know a customer’s needs and attitude, so you can’t customize your upsell. And of course, it doesn’t take much at all for a customer to abandon a cart, and intrusive upsells can do this. Use these tips to refine how your ecommerce site offers upsells. [more] Upsell after checkout Cart abandonment…... View Article

4 Features Your Ecommerce Site Needs

January 14, 2015  Published by

Pleasing your ecommerce customers and maintaining a competitive edge will be important to your success in 2015. It will help if your website has features that are meant to make shopping there as easy as possible.  [more] To boost your ecommerce site’s user experience, here are five features you should have: Optimized Onsite Search If users can’t find what they need through your onsite search, they’re more likely to leave without buying – so make sure it’s working correctly. Part of that is making sure you watch your customers’ top searches and use this information to make results more accurate.…... View Article

How to Get a Strong Start in Ecommerce

July 30, 2014  Published by

As you may know, running an online store is not an easy way to earn a living. Lots of things about ecommerce need hard work an attention, such as strategy, logistics, customer service, and much more. It’s not the easiest industry to break into, but if you follow these tips, you may be on your way to success. [more] Start in a niche: With giant e-tailors like Amazon selling everything under the sun, it can be difficult for newcomers to compete. Serving a niche audience or selling niche products allows you to differentiate yourself from the competition. After mastering your…... View Article