Tag Archive: social media

Incentive Ideas for Increasing Sales

August 17, 2016  Published by

Ecommerce companies already use a lot of resources to get users talking about their products and interacting with their website. But sometimes, the best way to influence user behavior is to sweeten the deal. Use these ideas to recruit your customers into helping increase your sales and brand awareness.      Refer-a-friend Referrals can be a great way to generate new business. Of course, if you incentivize your referral program, more people are likely to participate – and at higher volumes. “Follow Us” Rewards A simple way to boost your word-of-mouth marketing is to offer social media-exclusive incentives. Provide a…... View Article

How to Boost Your Sales for Valentine’s Day

February 10, 2015  Published by

As you may know, Valentine’s Day is one of the biggest shopping holidays of the year. Retailers both off and online are gearing up their operations to prepare for a surge of orders. The most popular categories of products include flowers, candies, jewelry, clothing, hobbies, electronics, travel, home décor, adult & lingerie, books, music, health, and even pets. Some people really go all out looking for the perfect gift – so even if you wouldn’t consider your products to be “romantic” you may still be able to capitalize on Valentine’s Day opportunities with the right preparation. Here are some quick…... View Article

Strategies to Capture Mobile Traffic

January 28, 2015  Published by

Did you know that mobile shopping revenue was projected to reach $57.8 billion in 2014 (up 37.2% from $42.1 billion in 2013)? If this trend continues (and it likely will), your ecommerce site needs to be able to capture and cater to mobile traffic. Use these tips to make sure that you’re on the right track. [more] Mobile Like you Mean it As we’ve already mentioned, mobile internet usage is growing by leaps and bounds – which means you need to put meaningful effort into you mobile presence. Marketing firm Latitude reported last year that “61% of U.S. consumers have…... View Article

The Advantages of Social Revenue Optimization

March 19, 2014  Published by

The advantages of data gathering become more apparent every day in the information age. This is especially true when making adjustments to your marketing and sales strategies. Buyer sentiment is perhaps the most valuable type of data, but also the most difficult to obtain in a useful manner. Why do customers like or dislike a given product? [more] Usually, surveys or product reviews are used to find this information. But, they obtain data too late in the sales cycle to maximize its usefulness. By taking a social revenue optimization (SRO) approach to your website design, you can obtain that data…... View Article

Where to Start on Social Media

October 23, 2013  Published by

Social media affects purchases by acting as a platform to spread the word about your company and products. Whether you’re an ecommerce or retail company, you’ll need a social media presence working alongside your corporate website in order to remain competitive. [more]However, not every company has the resources to devote to maintaining a variety of social media channels. With that in mind, how do you decide where to focus your efforts? Social sites serve as a platform to engage your customers. With that in mind, you need to go where your customers are. For example, B2B companies can easily engage…... View Article