Tag Archive: shipping discounts

Considerations for Optimized Shipping & Packaging

January 9, 2019  Published by

The cost of shipping is a major competitive differentiator in ecommerce. Shoppers will quickly abandon a cart or buy from a competitor if it means they will save money on shipping. To reduce shipping charges for your customers, you’ll need to go beyond investing in cheaper dunnage or renegotiating with carriers for better rates. In addition to those strategies, here are some more holistic considerations for improving the cost efficiency and customer-friendliness of your packing and shipping operations. Evaluate current packing materials and processes From material and labor costs, to DIM weight optimization and customer experience – you may find…... View Article

Cost Efficient Ways to Offer Free Shipping

February 14, 2018  Published by

Free shipping is the most effective promotion you can offer ecommerce customers, hands down. However, not every ecommerce site has the ability to shoulder the shipping costs for 100% of their orders. Fortunately, there are many different ways you can have free shipping, and some cost less than others. Below, we go over some ideas you can use to offer free shipping at a reasonable cost. Set a minimum order condition Look at your product margins and calculate how much a customer would have to spend on an order to make free shipping easier for you to offer. You can…... View Article

How to Get More Multi-Unit Sales

August 24, 2016  Published by

Every order placed on an ecommerce site generates expenses for order processing, packaging, and shipping. But when an order consists of multiple units, those expenses make less of an impact on the seller because the added price margin of those additional units increases overall profit. Use these ideas to entice sellers into buying additional units – allowing you to offset shipping and fulfillment expenses and maintain competitive pricing.      Minimum Order Discounts You can use other coupons or discounts in place of free shipping, but according to a survey from UPSPulse of the Online Shopper, 93% of online shoppers…... View Article

Cheap Ideas for Free Shipping

February 10, 2016  Published by

Free shipping is a surefire way to increase sales numbers, but it can be a costly promotion if it’s an ongoing offer. Luckily, there are many different ways you can incorporate free shipping, and some cost less than others. Following are a few ideas you can use to offer free shipping at a reasonable cost. [more] Start with economy shipping Most customers don’t have high expectations from free shipping – it is free, after all. Consider making slower, economy shipping free, but charging extra for faster shipping options. Establish a free shipping threshold According to a survey from UPSPulse of…... View Article

Deal Ideas from Around the Web

August 5, 2015  Published by

If you find your ecommerce sales dragging, a new promotion or program is a great way to get your products moving again or stand out from the competition. To come up with a promotion that works for your situation, you should consider the makeup of your customer base, your products, and the logistics of your company. To help you come up with a great promotion, let’s look at some unique programs from a few well-known e-tailers. [more] SwansonVitamins.com This site specializes in nutritional supplements. They are able to offer a very wide selection of products, but they are nearly all…... View Article

Different Types of Shipping Offers

January 7, 2015  Published by

If you find your ecommerce sales dragging, a shipping promotion is a tried and true way to get your products moving again. To come up with a shipping promotion that works for your situation, you should consider the makeup of your customer base and logistics of your company. To help you come up with a great promotion, here are the three major types of shipping deals you could offer. [more] Unconditional Free Shipping In an ideal world, you could ship all of your products for free, all of the time. Unfortunately, this isn’t feasible for most ecommerce sites. If the…... View Article

Determining the Shipping Costs for Your Customers

November 5, 2014  Published by

It can be difficult enough to nail down what your shipping expenses will be as an ecommerce company. Deciding what to charge your customers for shipping can be even more difficult. Ideally, you could just charge your customers the same shipping costs that you pay – but that poses lots of potential problems. For one, there are many variables that determine your shipping costs as an ecommerce company. There are various surcharges that may apply depending on package size and delivery location. Plus, if you outsource your order fulfillment and/or have negotiated shipping discounts, you won’t really be able to…... View Article

How to Make Your Subscription Service a Win-Win

September 3, 2014  Published by

Subscription-based ecommerce is a boon for users. Not only do they get the convenience of monthly shipments, but they get a reduced rate as well! Of course, lots of recurring orders are good for your sales projections. With some tweaks to your system, you can spread the love on to the fulfillment side of your business too. [more] For example, many ecommerce businesses manually handle the creation, billing, and management of subscription accounts. However, you can automate much of the process using the right fulfillment software. By fully automating these recurring orders, you’ll save time and money (just like your…... View Article

The Advantages of “Pick, Pack, and Ship”

August 28, 2013  Published by

When it comes to managing the logistics of their business, most ecommerce companies seek out a pick, pack and ship solution. Pick, pack, ship is a warehousing service where warehouse staff completes orders by picking items from inventory, packing them, then shipping them off to the customer. It also helps ecommerce businesses large and small save money. [more] In-house order fulfillment is prohibitive for most companies. Buying or leasing a warehouse and a shipping fleet is expensive. Hiring and managing a staff to run it also has its unique challenges. That’s why many companies outsource their order fulfillment services. In…... View Article