Tag Archive: sales

How to Prep your Site for a Flash Sale

August 1, 2018  Published by

According to research from the National Retail Federation, 73% of consumers ranked “sales and price discounts” as top factors for deciding where to shop. In the heyday of brick-and-mortar retail, it was common for stores to attract these prudent shoppers with highly-publicized mega-sales (typically held on a “Sunday, SUNDAY, SUNDAYYY!”). With the instantaneous nature of internet shopping, today’s ecommerce equivalent would probably be “flash sales.”    Like their predecessors, flash sales are great for attracting consumers’ attention, driving brand awareness, and boosting sales. However, the surges in traffic to your site and order volume can strain your internal resources and hamper…... View Article

Sales Tactics for Ecommerce

November 16, 2016  Published by

Just because the majority of ecommerce orders are completed without customers interacting with salespeople, doesn’t mean that there aren’t multiple types of selling strategies at your disposal. As long as have a good understanding of your audience and their shopping behaviors, you can use the following tactics to show off products and make sales that you may have otherwise missed.      Upselling You can upsell to customers by recommending products that are higher in price, but more enticing (i.e. better quality, more features, etc.). Upsells should be based on items that a customer has already shown an interest in…... View Article

Tips for Moving Outdated Inventory

June 11, 2014  Published by

Continuously moving inventory is a major goal for ecommerce retailers. But when seasonal, market, or other fluctuations negatively affect your sales you may find yourself sitting on some outdated inventory. You may be willing to cut the price on those goods just to reclaim the warehouse space for more profitable/faster-moving items. But sometimes, putting outdated inventory on sale isn’t good enough. [more] For those times, try these tips to get that inventory sold quicker: Targeted Promotions – Reference your user history and data to pinpoint customers who have shown an interest in products similar to your outdated inventory. This works…... View Article

Considerations for Implementing Alternative Payments

April 9, 2014  Published by

As we discussed in a previous blog post, there are good reasons for having alternative payment methods on your site. However, just as with any other change you would make to your site, there are some considerations you should take into account in order to make your alternative payment offerings more effective. [more] For example, which types of alternative payments will you offer? Many alternative payment services are free, but some require transaction or subscription fees – so choose ones that you’ll feel comfortable processing payments for. Additionally, you should ask your customers which alternative payments they would like to…... View Article

Advantages of Adopting Alternative Payment Options

April 2, 2014  Published by

According to industry researcher Forrester, nearly 60% of major U.S. merchants use alternative payment options on their ecommerce sites. Although implementing new payment options on your site comes with logistical challenges, there are advantages that may make it worth your while. [more] For example, alternative payment methods can increase the number of mobile purchases on your site. This is because most alternative payment systems address the two biggest concerns mobile users have when making a purchase on an ecommerce site: convenience and security. Going through the checkout process on a mobile device can be challenging to navigate. Plus, many mobile…... View Article

Art and eCommerce

October 30, 2013  Published by

Proving that nearly everything can be sold through ecommerce, Amazon.com launched a fine art marketplace in August this year. In true Amazon fashion, the selection is vast, covering a range of tastes and price points. The multi-million dollar paintings available through Amazon Art surely present a unique consumer fulfillment challenge, but the real questions is whether artists can succeed online or through an ecommerce platform. [more] While galleries, showcases, and brick-and-mortar storefronts have been the prevailing forums for artists to share and sell their work, the Internet can certainly be a viable way to sell fine art if approached the…... View Article

How to Increase your Peak Season Performance

March 20, 2013  Published by

Depending on your industry, your ecommerce site can experience ups and downs throughout the year when the demand for your products increases and decreases. When interest in your site is at a peak, it’s time to take advantage of that demand and make as many sales as possible. By tweaking your sales and shipping process, you can boost your bottom line even more during these times.  [more] Experiment with these tips and see which works best for your business model: Outsourcing Fulfillment Services – a cost-effective way to handle extra volume during the holidays or other peak seasons is to…... View Article