Tips for more Effective Product Pages
January 12, 2022At a brick-and-mortar store, customers can usually interact with products in many ways – they can see exactly how big it is, touch it, ask questions of sales associates... View Article
Tag Archive: reviews
How To Respond To Negative Online Reviews
November 4, 2020Online reviews are extremely important to the health of your business. Here’s how to respond to negative online reviews to protect and improve your brand.... View Article
6 Top Content Ideas for Ecommerce Websites
November 6, 2019What kinds of content will help improve your visitors’ engagement and increase your bottom line? Here are some content ideas for ecommerce websites we’ve seen work for our clients.... View Article
How to Leverage User Generated Content
January 31, 2018Ecommerce sites that host user generated content (UGC) such as product reviews and photos taken by customers are relatively common. Unfortunately, the inherent value of that content is often overlooked by e-tailers. With the ubiquity of product discounts and shipping promos, UGC can be a great competitive differentiator. According to a consumer survey from TurnTo, 81% of US consumers say they would pay more for, and wait longer to receive, products that had UGC. Rather than “setting and forgetting” the UGC features of your ecommerce site, use the following tips to leverage this valuable content to your benefit. …... View Article
How to get more User Generated Content in Ecommerce
January 17, 2018User generated content (UGC) such as product reviews, questions & answers, photos, videos, and more provide a number of benefits to ecommerce sites. They improve your site’s online shopping experience, build trust with new customers, improve brand reception, and serve as a resource for creating promotional and marketing materials. But, just because you build space for UGC into your site doesn’t mean shoppers will come and start providing content. Use these tips to encourage your customers to submit more UGC, more frequently. Incentivize There are several ways you can reward customers for contributing UGC. Let contributors know that their…... View Article
How to Keep Your Product Reviews Authentic
April 5, 2016Today’s consumers are savvy enough to research products online before buying them – according to a survey from PowerReviews, about 95% of consumers consult customer reviews while making a purchase decision. By supporting product reviews on your website, you can attract these types of consumers. As an added benefit, well-rated or reviewed products are prime subjects for promotional and marketing materials. [more] Since reviews are such a great sales-driving tool, it’s tempting to ask around for glowingly positive, but fake reviews. In the long run, fake reviews break down consumer trust and have the potential to tarnish your brand. Instead,…... View Article