Tag Archive: return policy

How to Optimize your Product Return Process

February 21, 2018  Published by

A smooth returns process is an important factor in the long-term retention of customers. By easily accepting returns, you’re showing shoppers that you stand behind your products, that you’re willing to fix any issues that cause returns, and that you value customer satisfaction. Turn your return policy into a selling point by using these tips to optimize your product return process. Take some burden off the customer Look for opportunities to reduce the onus on your customers for returning products. For example, you could include a return packing slip with instructions in all orders and/or ship products in re-sealable packaging.…... View Article

Tips for Recovering Return Costs in Ecommerce

April 27, 2016  Published by

When it comes to returns, you want to make them as easy as possible for your customers. Over the long term, it can be good for your bottom line as you build a strong reputation among users. However, the short term could prove difficult. Last year, returned stock, overstocks, and out-of-stocks cost the retail industry almost 2 trillion dollars. Luckily, returns don’t always have to translate into a loss for ecommerce sites. Here are some ways you can salvage sales while keeping customers happy. [more] Offer store credit Store credit for returned merchandise is a tried-and-true tactic for retailers, and…... View Article

Deal Ideas from Around the Web

August 5, 2015  Published by

If you find your ecommerce sales dragging, a new promotion or program is a great way to get your products moving again or stand out from the competition. To come up with a promotion that works for your situation, you should consider the makeup of your customer base, your products, and the logistics of your company. To help you come up with a great promotion, let’s look at some unique programs from a few well-known e-tailers. [more] SwansonVitamins.com This site specializes in nutritional supplements. They are able to offer a very wide selection of products, but they are nearly all…... View Article

The Benefits of a Customer-Friendly Returns Process

May 27, 2015  Published by

A tedious, red tape-covered returns process can scare off potential new customers, and turn into a nightmare for customers who have a return issue. Streamlining returns will do wonders for your reputation and build customer trust. If you can turn your returns process into something hassle-free for customers – you can use that as a selling point to increase your sales. Simplified returns show customers that you stand behind your products and that you’re willing to fix any issues that cause returns. [more] Return policies come in all shapes and sizes, but when developing yours, there’s one key tenant to…... View Article

Why You Need to Work on Your Returns Policy

December 3, 2014  Published by

One of the main drawbacks about shopping online is that you can’t really “see” an item before you buy it. Unless you’ve been showrooming, you’re putting your trust in the online retailer that the item will meet your expectations when it arrives. That said, return policies are an important factor in the success of ecommerce businesses. Let’s look at why. [more] comScore released a study that surveyed thousands of online shoppers. It’s worth noting what those shoppers thought about online returns policies: 63% said they review a seller’s returns policy before purchasing 48% said they would shop more often with…... View Article

Improving your Reverse Logistics

February 19, 2014  Published by

Logistics management can be a challenge for many e-tailers, but reverse logistics can be even more complex. This was made even more apparent over the last holiday season when Forbes predicted as much as 10% of all holiday sales were returned. By investing in your reverse logistics system, you can minimize the cost of the return process and recoup lost profit from the returned product. Plus, customers love a smooth returns process, so your customer satisfaction can increase as well.  [more] If you plan on revamping your reverse logistics system before the next holiday season, consider these solutions and strategies…... View Article