Tag Archive: retargeting

Retargeting Strategies that you should be Using

September 28, 2016  Published by

Retargeting, aka remarketing, can be a great customer acquisition strategy for many ecommerce businesses. If you analyze the traffic on your site, you probably see a trend of users browsing your site, but not making a purchase. A retargeting strategy uses cookies to track user behavior. Based on this usage data, visitors will start to see designated advertisements for your site across the web.     While you could run a remarketing strategy “set it and forget it” style, there are simple changes you can make to show users more relevant and compelling ads. Use these tips to refine your retargeting…... View Article

Prepare your Ecommerce Site for the Holidays

October 7, 2015  Published by

The holiday season is fast approaching, and if past trends are any indication, ecommerce sites will be doing more business than ever this year. You may already have your stock accounted for and your sales planned out, but there are even more strategies you can use to increase sales and boost sales into 2016. [more] Improve your landing pages Your homepage, product category pages, and other pages users are likely to see first are landing pages. As the saying goes, first impressions count for a lot, so these pages need to be at their best. Some page elements to consider…... View Article

3 Cart Recovery Tips

December 30, 2014  Published by

Business Insider Intelligence predicts that almost $4 trillion of merchandise will be left in abandoned carts this year. That’s several times larger than the billions of dollars the entire ecommerce industry is expected to generate in revenue! As most in the business are well aware, cart abandonment represents the biggest loss of potential revenue. Here are three major tips you should use to prevent cart abandonment, or lure customers back to complete their purchases. [more] Easy checkout Customers often abandon a cart when an element of the checkout process is either laborious or frustrating. Simplicity is the key to a…... View Article

The Advantages of Social Revenue Optimization

March 19, 2014  Published by

The advantages of data gathering become more apparent every day in the information age. This is especially true when making adjustments to your marketing and sales strategies. Buyer sentiment is perhaps the most valuable type of data, but also the most difficult to obtain in a useful manner. Why do customers like or dislike a given product? [more] Usually, surveys or product reviews are used to find this information. But, they obtain data too late in the sales cycle to maximize its usefulness. By taking a social revenue optimization (SRO) approach to your website design, you can obtain that data…... View Article

How to Reactivate a Customer’s Buying Cycle

January 15, 2014  Published by

If repeat customers are your best customers, then it pays to try and keep them in a consistent buying cycle. If you notice that you have a large amount of customers who have gone months without making a purchase on your ecommerce site, it may be time to initiate a reactivation strategy to influence new purchases from old customers.  [more] Try these reactivation tips to lure your customers back: Strong Welcome: Reactivation strategies work best if you start early. Once a customer makes their first purchase, follow-up by sending a welcome email and introductory offer to entice them into making…... View Article

Retargeting Basics for Online Retailers

June 5, 2013  Published by

The world of ecommerce is one of the most competitive markets in the retail industry. The web is packed with millions of retailers, and standing out can be difficult. Fortunately, you have many options beyond perfecting your products or optimizing your fulfillment services. [more] Retargeting, aka remarketing, can be a great customer acquisition strategy for many ecommerce businesses. A retargeting strategy places cookies on your website to track users who visit certain pages. If you watch the traffic on your site, you probably see a common trend of users browsing your site, but not making a purchase. But if you…... View Article