Tag Archive: promotions

Shipping Strategies to Improve Customer Satisfaction

April 19, 2017  Published by

“Shipping” is more than just an added cost at the end of the checkout process. Speed, cost, communication, logistics – all of these and more combine to form the shipping experience your business is known for. If you can improve on these areas, you can turn your shipping options into a competitive differentiator that attracts more customers. In order to make effective improvements, be sure to consider the following: Total Cost to Customers It’s no secret that ecommerce customers love free shipping. However, it’s important to remember that the reason customers love free shipping is because it’s a discount. If…... View Article

Are Subscription Services Right for your Ecommerce Site?

October 19, 2016  Published by

A recent consumer insights report from Hitwise found that visits to subscription box-based ecommerce sites have increased by about 3,000% in the U.S. over the past three years. With the success that start-ups in this industry – such as Birchbox, Dollar Shave Club, and Loot Crate – have enjoyed, it’s worthwhile to consider if a subscription model would be a viable extension of your ecommerce site. Subscription-based services generally fall into two categories. Discovery-based subscriptions provide customers with new products in each delivery. As customers receive packages with some products they like, they return to the company to purchase more…... View Article

Retargeting Strategies that you should be Using

September 28, 2016  Published by

Retargeting, aka remarketing, can be a great customer acquisition strategy for many ecommerce businesses. If you analyze the traffic on your site, you probably see a trend of users browsing your site, but not making a purchase. A retargeting strategy uses cookies to track user behavior. Based on this usage data, visitors will start to see designated advertisements for your site across the web.     While you could run a remarketing strategy “set it and forget it” style, there are simple changes you can make to show users more relevant and compelling ads. Use these tips to refine your retargeting…... View Article

Ways to Strengthen Shopper Trust and Loyalty

July 20, 2016  Published by

Customer retention in ecommerce requires brands to earn the trust of shoppers. In its 2015 Consumer Payments Survey, PwC’s subsidiary Strategy& found that users value the following elements when shopping online: data privacy, transaction security, and worthwhile rewards for brand loyalty. [more] Essentially, these all boil down to issues of trust. Shoppers want peace of mind knowing that their personal information won’t be abused or sold, that their financial data will be secure, and that e-tailers will reward their loyalty and information-sharing with good deals. Addressing these concerns can help you build trust and loyalty with your customers, but where…... View Article

Deal Ideas from Around the Web

August 5, 2015  Published by

If you find your ecommerce sales dragging, a new promotion or program is a great way to get your products moving again or stand out from the competition. To come up with a promotion that works for your situation, you should consider the makeup of your customer base, your products, and the logistics of your company. To help you come up with a great promotion, let’s look at some unique programs from a few well-known e-tailers. [more] SwansonVitamins.com This site specializes in nutritional supplements. They are able to offer a very wide selection of products, but they are nearly all…... View Article

Free-Shipping Strategies and Tips

March 4, 2015  Published by

Free shipping is a sure-fire way to knock a customer off the fence and into the checkout process. Of course, such an offer is not without its costs. That’s why when you decide to run a free shipping promotion, you need to make it count. Here are some smart ways to approach your next free shipping promotion to maximize ROI. [more] Put the cost into perspective Free shipping has its cost, but then again, so does new customer acquisition. Depending on your products and fulfillment provider, chances are that free shipping is cheaper. With that in mind, free shipping becomes…... View Article

How to Boost Your Sales for Valentine’s Day

February 10, 2015  Published by

As you may know, Valentine’s Day is one of the biggest shopping holidays of the year. Retailers both off and online are gearing up their operations to prepare for a surge of orders. The most popular categories of products include flowers, candies, jewelry, clothing, hobbies, electronics, travel, home décor, adult & lingerie, books, music, health, and even pets. Some people really go all out looking for the perfect gift – so even if you wouldn’t consider your products to be “romantic” you may still be able to capitalize on Valentine’s Day opportunities with the right preparation. Here are some quick…... View Article

Different Types of Shipping Offers

January 7, 2015  Published by

If you find your ecommerce sales dragging, a shipping promotion is a tried and true way to get your products moving again. To come up with a shipping promotion that works for your situation, you should consider the makeup of your customer base and logistics of your company. To help you come up with a great promotion, here are the three major types of shipping deals you could offer. [more] Unconditional Free Shipping In an ideal world, you could ship all of your products for free, all of the time. Unfortunately, this isn’t feasible for most ecommerce sites. If the…... View Article