Tag Archive: mobile

How to Make your Ecommerce Site more Mobile Friendly

May 16, 2018  Published by

The number of users shopping around and completing purchases using smartphones and tablets is bigger than ever. An ecommerce site designed exclusively for desktops, no matter how well done, is no longer a viable strategy in ecommerce. For starters, the user interface for mobile devices (a small screen with touch-based inputs) makes it cumbersome for users to navigate desktop-only sites. This inconvenience alone contributes to increased bounce rates and abandoned carts. In addition, search engines now use “mobile-friendliness” as a factor in deciding how well a website ranks in search results (especially for searches done on a mobile device). In…... View Article

Tips for Mobile-Friendly Checkout Forms

July 26, 2017  Published by

In today’s digital age, reducing usability hurdles and simplifying your ecommerce site’s “path to purchase” for mobile shoppers is crucial. Responsive web designs and simplified navigation are key to creating a positive mobile shopping experience. Unfortunately, form fields tend to be overlooked in this regard.    A simple but essential part of any ecommerce site, forms allow e-tailers to collect customer information to complete orders and set up user accounts. However, forms can produce frustrating hurdles for mobile shoppers who must manually input information via small touch screens. To keep mobile customers from bouncing off of your site or abandoning their…... View Article

Mobile Functionality Tips for Ecommerce

July 5, 2017  Published by

Making sure that your ecommerce site is compatible with mobile devices is critical for maintaining a good shopping experience – not just for your current customers, but also for new customers who may get their first impression of your brand through a mobile browser. While developing your strategy for mobile users, remember these guidelines for giving your customers the best mobile experience.      Size & Speed On average, internet connection speeds for mobile devices are slower than desktops. More features and content take longer to load – and this time is emphasized for your mobile users. A feature-rich desktop…... View Article

How Mobile-Friendly is your Ecommerce Site?

May 4, 2016  Published by

A mobile-friendly site is required for growing your ecommerce site and increasing sales. Research from PayPal indicates that ecommerce on mobile devices is growing at three times the rate of ecommerce overall. Supporting this is a study from Google claiming that 88% of local searches are done on smartphones. What’s more, Google uses “mobile-friendliness” as a factor in deciding how well a page ranks in search results. Making sure that your ecommerce site is compatible with mobile devices is critical for maintaining a good shopping experience for your current customers, as well as getting in front of new customers searching…... View Article

Responsive Design Tips for Ecommerce

December 30, 2015  Published by

One of the best ways to make the jump from ecommerce to Mcommerce is to build an ecommerce site that uses Responsive Design – meaning that the site interface can automatically scale itself to fit any screen, from desktop, to tablet, to smartphone. Responsive websites remove the duplicate efforts that come with managing a combination of standard and mobile websites, plus it standardizes the user experience across all types of devices. However, a good Responsive Design requires you to think about your website a little differently. For example, you may be tempted to start your new Responsive Design using the…... View Article

Using Live Video Assistance to Convert Mobile Users

December 22, 2015  Published by

The “Live Chat” form of ecommerce customer support has proven to be an effective way to engage with customers, provide service, and increase sales. Live engagement tools can be helpful as you shift your focus toward mobile devices, but there are some pros and cons you should be aware of. [more] On desktops, text chatting with customer service reps allows customers to quickly get answers to specific questions. Unfortunately, the experience doesn’t translate smoothly to mobile: Typing detailed questions on a mobile device can be cumbersome Limited ability to continue shopping while chatting Extended response times from chat agents (who…... View Article

Site Search & User Experience

November 11, 2015  Published by

The holiday season is fast approaching, and mcommerce is growing rapidly. According to IBM Digital Analytics, about 23% of ecommerce sales came from a mobile device – and this number is expected to rise. With this in mind, it may be wise to focus on your mobile strategy this holiday season. In order to provide users with an easy and enjoyable mobile experience, your first priority should be improving your “site search” functionality. [more] Mobile navigation isn’t always easy, depending on the user and their device. For most, the easiest way to shop is to use the search bar instead…... View Article

How to move from Ecommerce to Mcommerce

November 4, 2015  Published by

The impact of ecommerce purchases via mobile device, or Mcommerce, becomes more profound with each passing quarter. According to Goldman Sachs, mcommerce will encompass almost half of all ecommerce by 2018 – valued at approximately $626 billion. Research from PayPal indicates that mcommerce is growing at three times the rate of ecommerce overall. The trend among consumers is clear. And yet, Forrester Research reports that ecommerce businesses have been slow to adopt effective mcommerce strategies. In reality, that’s not surprising – creating a mobile strategy and building a mobile platform that works well requires time, money, technology, and expertise. But,…... View Article

3 Tenants of Mobile App Design

August 12, 2015  Published by

A great way to expand your base of mobile customers is to develop a mobile app that enhances the experience of your online store. But of course, this is not without its challenges. Basically, there are three concepts that every successful ecommerce app boils down to. If you address each one as you build an app for your store, you’ll be well-equipped to increase your mobile sales. [more] Originality If your app doesn’t have any unique features, users will question why it should take up space on their device when they can simply visit your mobile site. Features and functionality…... View Article

Using Email to Increase Mobile Purchases

June 3, 2015  Published by

As we’ve covered before, mobile internet usage is growing at an incredible pace. But, many ecommerce sites are still struggling with strategies to capture all of this traffic. One approach that many forget to consider is email marketing. [more] What’s the number one use for mobile devices? Checking emails! According to IBM Digital Analytics Benchmark, more than 46% of last year’s Cyber Monday emails were opened on mobile devices. By changing your email marketing to better cater to mobile users, you stand to increase your mobile sales. First and foremost, clear design crucial. Mobile browsing is not the easiest experience,…... View Article