Tag Archive: marketing

Landing Page Tips for Ecommerce: Part 2

March 27, 2019  Published by

In our previous blog post, we went over tips for improving the content and functionality on ecommerce landing pages to make them better at engaging users and driving conversions. In this post, we’ll present a few guidelines for page layout and design you can use to make your landing pages more visually appealing and memorable.      Balance visual appeal with practicality Some ecommerce professionals consider the “design” of a landing page as whatever makes it pretty or eye-catching. As such, the layout of design elements becomes one of the last considerations when creating the page. However, this lack of…... View Article

Landing Page Tips for Ecommerce: Part 1

March 20, 2019  Published by

A landing page is a web page created specifically for convincing visitors to act (i.e. to sign up, buy, download, etc.). Like the sales displays or helpful associates at a brick-and-mortar shop, your ecommerce site’s landing pages can be a deciding factor in getting shoppers to complete a purchase, or dive deeper into your site for more information or other products. To help make your landing pages as successful as they can be, we’ve assembled the following tips into a 2-part guide. In this post, we’ll cover some important considerations for content and functionality that can make most types of…... View Article

Localization & Ecommerce: Tips for Expanding into New Regions

January 2, 2019  Published by

More and more companies are trying to change up their merchandizing strategies in preparation for entering new global markets. Beyond translating marketing content correctly into various languages, e-tailers also need to reevaluate information like item specifications and sizing details to align with regional norms and local consumer protection laws. Social standards as well as neighborhood laws are also critical factors to think about with development into new markets. To help ensure that your website and product information is comprehensive, relevant and accessible to foreign audiences, follow these guidelines. Make updates to product specifications and descriptions When expanding your reach to…... View Article

Quick Tips for Selling your Products on Google Shopping

November 14, 2018  Published by

More and more ecommerce businesses are adopting omnichannel strategies to get their products in front of more customers around the web. Most e-tailers are already familiar with adding their products to channels like Amazon and eBay, but what about Google Shopping? In a nutshell, Google Shopping is a pay-per-click advertising channel, but instead of text ads, users are shown robust product listings from your website within Google. These shopping-enhanced adverts mostly appear under Google’s “Shopping” tab. But, if you’ve optimized your adverts properly, they can also appear in Google’s main results for certain user queries. When a user clicks on…... View Article

Incentivizing Customers to Increase Upsells

January 4, 2017  Published by

Upsells are an important ecommerce tactic because they can increase customer satisfaction with an order while increasing your revenue. But, you don’t want your upsells to come off as pushy or be intrusive to the user’s shopping experience. As the saying goes, “you catch more flies with honey.” Consider these tips when crafting the messaging for upsell opportunities.     Well-timed discount incentives Find creative ways to grab your customers at the end or near the end of their purchase journey with various discounts. Amazon.com’s “Subscribe & Save” program is a popular example of this tactic – with many prominent calls-to-action…... View Article

Aspects of Fulfillment that End-Point Customers Care About

December 7, 2016  Published by

Order fulfillment is a very “behind-the-scenes” aspect of ecommerce. But, even though it’s not a consumer-facing process, order fulfillment has a big impact on customer experience. A recent study from Dotcom Distribution found that the most important elements of order fulfillment affecting customer loyalty were delivery times and premium packaging. According to 87% of the 558 online shoppers surveyed, delivery time is a key factor when deciding to place another order with an e-tailer. Additionally, 44% said faster delivery would increase their trust with a brand. When it came to premium packaging, consumers expressed many positive sentiments: 40% said they…... View Article

Retargeting Strategies that you should be Using

September 28, 2016  Published by

Retargeting, aka remarketing, can be a great customer acquisition strategy for many ecommerce businesses. If you analyze the traffic on your site, you probably see a trend of users browsing your site, but not making a purchase. A retargeting strategy uses cookies to track user behavior. Based on this usage data, visitors will start to see designated advertisements for your site across the web.     While you could run a remarketing strategy “set it and forget it” style, there are simple changes you can make to show users more relevant and compelling ads. Use these tips to refine your retargeting…... View Article

Incentive Ideas for Increasing Sales

August 17, 2016  Published by

Ecommerce companies already use a lot of resources to get users talking about their products and interacting with their website. But sometimes, the best way to influence user behavior is to sweeten the deal. Use these ideas to recruit your customers into helping increase your sales and brand awareness.      Refer-a-friend Referrals can be a great way to generate new business. Of course, if you incentivize your referral program, more people are likely to participate – and at higher volumes. “Follow Us” Rewards A simple way to boost your word-of-mouth marketing is to offer social media-exclusive incentives. Provide a…... View Article