The holiday season is a great time to drive sales and revenue. Here are three holiday marketing strategy tips that may help increase your eCommerce sales.... View Article
UPS and FedEx have both announced pricing changes for holiday season 2017. Typically, these two shipping providers adjust their pricing in tandem – when one announces a change to their shipping & handling rates, the other announces a similar strategy soon after. But this year, that’s not the case. Effective 11/20 through 12/24, FedEx’s holiday season rates are pretty straightforward. Essentially, there will be no increased residential holiday season surcharges, except in the case of packages that are oversized (increased to $97.50 per package), unauthorized (increased to $415 per package), or that require additional handling (increased to $14 per package).…... View Article
The holiday season is right around the corner, and when it comes, thousands of e-tailers will be clamoring for the orders of millions upon millions of consumers. Consider these tips to help your ecommerce site stand out from competitors and grab the attention (and the repeat business of) customers. Customer Service With so many ecommerce sites selling similar products, the way you handle the customer experience can be a key differentiator. Even though the holidays are high-volume, there are still easy ways to ensure that you’re providing customers with a good experience the first time (and every time)…... View Article
The holiday season is fast approaching, and if past trends are any indication, ecommerce sites will be doing more business than ever this year. You may already have your stock accounted for and your sales planned out, but there are even more strategies you can use to increase sales and boost sales into 2016. [more] Improve your landing pages Your homepage, product category pages, and other pages users are likely to see first are landing pages. As the saying goes, first impressions count for a lot, so these pages need to be at their best. Some page elements to consider…... View Article
The holiday season may seem like it’s still far off, but now is the time to prepare for it to make sure your brand and products are at the forefront of customers’ minds when they start shopping. A major part of that planning is to develop your marketing and email plans for the season. What that entails will be unique to your company, but it’s a safe bet that you’ll want to tweak your targeting to be more effective. [more] A good start would be to go through your subscriber list and check for unengaged customers who have gone a…... View Article
