Tag Archive: email

Best Practices for Emailing your Ecommerce Customers

February 7, 2018  Published by

When running an ecommerce business, email marketing is one of your most powerful tools to get products in front of shoppers and convince them to buy. Many sites have leveraged email to build brand reputation, engage with customers, and increase order volume. However, designing and writing emails that drive those kinds of results can be challenging. Follow these best practices to ensure that your emails are more effective. Subject lines The subject line is your first (and sometimes last) chance to grab the attention of a customer or lead. If the subject line of your email isn’t compelling, your email…... View Article

How to make the Most of Email Confirmations

July 6, 2016  Published by

Your most frequent outgoing emails are probably order confirmations. Because they give customers an acknowledgement of an order, these emails are as vital to ecommerce as the paper receipt is for brick-and-mortar stores. But even more than that, confirmation emails can be used to build up customer trust and even increase repeat orders. [more] First off, timing is critical. The longer it takes for a confirmation email to arrive, the stronger a consumer’s belief that their transaction didn’t go through. Ensuring that you have a system in place that sends out a confirmation the instant a “place order” button is…... View Article

Email Metrics you should be Tracking

October 14, 2015  Published by

The data analytics behind emails can teach you a lot about your customers and their behavior. The data you can glean from email marketing can help you diversify your efforts, identify weak points, and improve the effectiveness of campaigns. As you prepare your email campaigns for the holiday season, make sure you’re tracking the following metrics. [more] Conversion rate Some may consider this metric more important than the click-through rate because it tracks how many users actually completed the action from the email. If the number is lower than you anticipated, you may need to adjust your messaging or other…... View Article

Email Messaging Tips

September 30, 2015  Published by

Email marketing is a mainstay strategy for many ecommerce businesses. Many sites have managed to use the power of email to build up a strong reputation and increase the number of customers that are engaged in the brand. The key to success with email marketing is to adjust your message accordingly. Here are some messaging tips to keep in mind when you write your next email to customers. [more] Personalization Sometimes a personal touch, however small, is the most effective. Using a small A/B test, MarketingSherpa found that personal touches resulted in a 137.4% higher open rate and a 128.9%…... View Article

Marketing Email Ideas for 3 Types of Customers

July 29, 2015  Published by

Email marketing is an effective way to keep your customers aware of all your latest offers. They can also increase repeat purchases, strengthen brand loyalty, and reinforce value – if they are targeted properly. Here are three email ideas that work best for different types of customers. [more] For inactive customers Before removing inactive subscribers from your email list, give it another shot with a “we miss you” style email. You should take an approach of reminding the customer why they subscribed in the first place, rather than a cold “inactive account warning.” Talk about your prices, shipping specials, flexible…... View Article

How to Keep Your Email Reputation in Good Standing

July 22, 2015  Published by

The past few years (or months, you could say) consumer technology has advanced at light speed. Through it all, ecommerce companies have adapted to stay relevant with things like mobile websites, apps, social media, and more. But luckily, one strategy is still effective. Email marketing is still an important strategy to focus on so it’s worth investing in and doing right – which means staying out of the spam box. Use these three tips to keep your domain off the blacklists. [more] Avoid paid lists Sometimes, paid lists have the potential to bring you new customers. But more often than…... View Article

How to Avoid “Over-Marketing”

July 1, 2015  Published by

Automated emails are a great way to keep your customers in the loop on their shopping activity and your promotions. [more] There are many variations that an ecommerce retailer can potentially use: New customer “Welcome” emails Product page abandonment reminder Shopping cart reminder Product review request Purchase “Thank You” email Order shipment confirmation Regular promotional emails But if you overdo it, it doesn’t matter how well-designed or written your emails are, your customers will get irritated and may disengage. With some customer behavior analysis and trigger adjustments, you can keep your automated emails on the good side of your customers.…... View Article

Using Email to Increase Mobile Purchases

June 3, 2015  Published by

As we’ve covered before, mobile internet usage is growing at an incredible pace. But, many ecommerce sites are still struggling with strategies to capture all of this traffic. One approach that many forget to consider is email marketing. [more] What’s the number one use for mobile devices? Checking emails! According to IBM Digital Analytics Benchmark, more than 46% of last year’s Cyber Monday emails were opened on mobile devices. By changing your email marketing to better cater to mobile users, you stand to increase your mobile sales. First and foremost, clear design crucial. Mobile browsing is not the easiest experience,…... View Article

Ideas for Email Acquisition

October 29, 2014  Published by

As an ecommerce business, email marketing is one of your most powerful tools for getting your products in front of customers and convincing them to buy. However, growing your list of email subscribers can be challenging – especially when you are just starting out. Luckily, there many ways you can increase the size of your email list (and hopefully your customer base). [more] Sweepstakes: Select a prize that’s a good representation of your brand or product offerings, and watch the emails roll in! When paired with social media, a sweepstakes can be a very effective tool for growing your email…... View Article

The Benefits of Back-in-Stock Alerts

September 17, 2014  Published by

On one hand, it’s great if your ecommerce site has out-of-stock items – it means you’ve sold them all! On the other hand, they can cause bouncing website traffic and cart abandonment. If the item will be restocked, the product page should not be removed your site. Rather, you should implement a back-in-stock alert for your customers. [more] Back-in-stock alerts are not just a convenience for customers – they have benefits for the e-tailers who provide them. When customers opt-in for back-in-stock alerts, they give you contact information. Not only have you just saved a sale and kept the customer…... View Article