Tag Archive: ecommerce marketing

The Advantages of Social Revenue Optimization

March 19, 2014  Published by

The advantages of data gathering become more apparent every day in the information age. This is especially true when making adjustments to your marketing and sales strategies. Buyer sentiment is perhaps the most valuable type of data, but also the most difficult to obtain in a useful manner. Why do customers like or dislike a given product? [more] Usually, surveys or product reviews are used to find this information. But, they obtain data too late in the sales cycle to maximize its usefulness. By taking a social revenue optimization (SRO) approach to your website design, you can obtain that data…... View Article

Tips for Offering a Stellar Subscription Service

February 12, 2014  Published by

In a previous blog post, we touched on subscription service offers and the differences between “discovery” and “convenience” subscriptions. In this post, we’ll go over some important points you should consider before and after launching a subscription service. [more] Choose an Incentive: Most customers are comfortable with ordering products on an as-needed basis. Simply creating and marketing a new subscription service is not likely to generate a lot of subscribers. Choose an incentive – like free shipping, order discount, or bonus items – to attract subscribers. Offer Customer Control: Contracts and commitments tend to scare off prospective customers – especially…... View Article

Offering Ecommerce Subscription Services: Discovery vs. Convenience

February 5, 2014  Published by

Subscription-based commerce pre-dates ecommerce by decades, but that doesn’t mean you can’t combine the two into a successful business. More and more websites are adding subscription order services for their customers. The model may benefit your ecommerce site, but you first need to decide which type of subscription model to use. [more] “Discovery-based” subscriptions aim to surprise and delight customers with new products in each delivery. Some examples include Barkbox (pet treats and toys), Jacked-in-a-Box (sports supplements) and the Fruit of the Month club (fruit). The discovery model is best for acquiring new customers. As customers receive packages with some…... View Article

Design Goals for Ecommerce Mobile Apps

January 2, 2014  Published by

Mobile ecommerce’s steady growth rate represents a prime market for those sites that are able to cater to customers coming from a mobile device. A great way to expand your base of mobile customers is to develop a mobile app. But without the right design considerations, your mobile app might be a flop. When developing a mobile app for your ecommerce site try to remember these strategies. [more] Streamline for Usability: One of the things that makes mobile so appealing is speed. When a user thinks of a gift idea or has a question about a product, they can use…... View Article

Mobile Shoppers and Push Message Marketing

December 4, 2013  Published by

Using the Internet with a computer, and using the Internet from a mobile device seem to have only one small difference (the device you’re using). But when it comes to engaging customers and marketing to them, mobile devices have changed the game.  [more] Consider some recent research from GigaOm Media that shows the most common tasks completed by mobile shoppers: 28% — Find coupons 27% — Compare prices 25% — Find upcoming events 25% — Get offers and deals 20% — Shop for gifts 20% — Compare products 19% — Check stock in stores 19% — Remember products to buy…... View Article

Retargeting Basics for Online Retailers

June 5, 2013  Published by

The world of ecommerce is one of the most competitive markets in the retail industry. The web is packed with millions of retailers, and standing out can be difficult. Fortunately, you have many options beyond perfecting your products or optimizing your fulfillment services. [more] Retargeting, aka remarketing, can be a great customer acquisition strategy for many ecommerce businesses. A retargeting strategy places cookies on your website to track users who visit certain pages. If you watch the traffic on your site, you probably see a common trend of users browsing your site, but not making a purchase. But if you…... View Article