Tag Archive: ecommerce marketing

Email Messaging Tips

September 30, 2015  Published by

Email marketing is a mainstay strategy for many ecommerce businesses. Many sites have managed to use the power of email to build up a strong reputation and increase the number of customers that are engaged in the brand. The key to success with email marketing is to adjust your message accordingly. Here are some messaging tips to keep in mind when you write your next email to customers. [more] Personalization Sometimes a personal touch, however small, is the most effective. Using a small A/B test, MarketingSherpa found that personal touches resulted in a 137.4% higher open rate and a 128.9%…... View Article

3 Tenants of Mobile App Design

August 12, 2015  Published by

A great way to expand your base of mobile customers is to develop a mobile app that enhances the experience of your online store. But of course, this is not without its challenges. Basically, there are three concepts that every successful ecommerce app boils down to. If you address each one as you build an app for your store, you’ll be well-equipped to increase your mobile sales. [more] Originality If your app doesn’t have any unique features, users will question why it should take up space on their device when they can simply visit your mobile site. Features and functionality…... View Article

Marketing Email Ideas for 3 Types of Customers

July 29, 2015  Published by

Email marketing is an effective way to keep your customers aware of all your latest offers. They can also increase repeat purchases, strengthen brand loyalty, and reinforce value – if they are targeted properly. Here are three email ideas that work best for different types of customers. [more] For inactive customers Before removing inactive subscribers from your email list, give it another shot with a “we miss you” style email. You should take an approach of reminding the customer why they subscribed in the first place, rather than a cold “inactive account warning.” Talk about your prices, shipping specials, flexible…... View Article

How to Keep Your Email Reputation in Good Standing

July 22, 2015  Published by

The past few years (or months, you could say) consumer technology has advanced at light speed. Through it all, ecommerce companies have adapted to stay relevant with things like mobile websites, apps, social media, and more. But luckily, one strategy is still effective. Email marketing is still an important strategy to focus on so it’s worth investing in and doing right – which means staying out of the spam box. Use these three tips to keep your domain off the blacklists. [more] Avoid paid lists Sometimes, paid lists have the potential to bring you new customers. But more often than…... View Article

How to Avoid “Over-Marketing”

July 1, 2015  Published by

Automated emails are a great way to keep your customers in the loop on their shopping activity and your promotions. [more] There are many variations that an ecommerce retailer can potentially use: New customer “Welcome” emails Product page abandonment reminder Shopping cart reminder Product review request Purchase “Thank You” email Order shipment confirmation Regular promotional emails But if you overdo it, it doesn’t matter how well-designed or written your emails are, your customers will get irritated and may disengage. With some customer behavior analysis and trigger adjustments, you can keep your automated emails on the good side of your customers.…... View Article

How to Keep your Marketing Emails Out of the Spam Folder

May 14, 2014  Published by

In a previous email, we went over some subject line tips to make your marketing emails more successful. Unfortunately, the effectiveness of those tips will be for nothing if your emails end up in the spam folder. In that blog, we briefly touched upon the algorithms spam filters use to protect people from unwanted email. In this post, we’ll cover that in more detail. [more] Spam filters check emails for multiple markers, each of which are assigned a score. These can be anything from server masking to email wording. The end-user’s Internet Service Provider (ISP) sets a score limit. When…... View Article

Mobile Email Design and Calls to Action

April 23, 2014  Published by

In a previous blog post, we talked about optimizing your email subject lines for mobile devices. In this post, we’ll go over some points you should keep in mind for the design of your email. Just like the subject line, the call to action is very important. [more] Mobile screens come in many shapes and sizes – which makes clear design crucial. Mobile browsing is not the easiest experience, so the less time your user needs to spend figuring out what to do, the better. Your call to action should be a prominent and distinctive color not used elsewhere in…... View Article

Subject Line Tips for Email Marketing

April 16, 2014  Published by

Mobile devices continue to change the marketing landscape for every kind of ecommerce site. Thanks to mobile devices, consumers have more connection to their email than ever before – so your email marketing better be at the top of its game! The subject line is what prompts the first interaction from a user, so it’s the most important part. For this blog post, we’ll go over some basic tips to help you make the most of your subject lines. [more] The subject line in a marketing email represents a delicate balance between having enough information to entice a user to…... View Article

Site Improvement Ideas to Increase Sales

April 4, 2014  Published by

You should always be researching for ways you can improve your ecommerce website and the experience it offers your target audience. Solutions to these challenges will be different depending on your users and products. The ideas in this post should work for nearly every type of site, and if you haven’t looked into them before, you should. [more] Use promotional displays: Just like how brick-and-mortar stores have promotional displays inside and out front of their stores, your website should utilize space toward promoting products, sales, and site features. The homepage is usually a great place for your displays, but you…... View Article

How to Run a Referral Program

March 26, 2014  Published by

You’ve probably experienced the power of referrals from your friends many times in your personal life. When a friend you trust recommends a new restaurant, recipe, or product, you’re more convinced that it’s worth your time. According to eMarketer, 68% of Facebook users are more likely to buy a product that has been referred by a friend. On top of that, Nielson data shows that 90% of consumers rely on friends’ recommendations when making purchases. [more] Without a doubt, referrals are powerful tools for increasing sales on your ecommerce site. While striving for excellent customer service and satisfaction is one…... View Article