Tag Archive: ecommerce marketing

3 Tips for Running a Successful Subscription Box Service

May 1, 2019  Published by

It’s been almost 10 years since subscription box services like Birchbox and Dollar Shave Club hit the market and changed the way we shop. Now, you can pretty much get a box delivered to your door every month for whatever whim you have: beauty, gaming, fitness, pets, and more. In fact, there are over 5 million subscription box shoppers in the U.S. alone, and the market is still growing. And it’s not just startups – established brands are jumping into the fray, including Sephora (with Play!) and Walmart (with Beauty Box). With more than 600 retailers offering subscription boxes, how…... View Article

Color Psychology for Branding & Merchandizing

March 13, 2019  Published by

The science and psychology behind colors is important to consider when measuring the effectiveness of your customer-facing collateral. The colors used for your web pages, advertisements, and exclusive products impact the way current and potential customers perceive your brand. You want to be sure that the color schemes you use resonate with your brand messaging while also evoking the right kind of emotional response from your audience. Whether you’re adding a new line of products to your ecommerce site or thinking of re-branding, it’s worthwhile to consider how color psychology can work for you. In this post, we’ll explain the…... View Article

Best Practices for Emailing your Ecommerce Customers

February 7, 2018  Published by

When running an ecommerce business, email marketing is one of your most powerful tools to get products in front of shoppers and convince them to buy. Many sites have leveraged email to build brand reputation, engage with customers, and increase order volume. However, designing and writing emails that drive those kinds of results can be challenging. Follow these best practices to ensure that your emails are more effective. Subject lines The subject line is your first (and sometimes last) chance to grab the attention of a customer or lead. If the subject line of your email isn’t compelling, your email…... View Article

Are Subscription Services Right for your Ecommerce Site?

October 19, 2016  Published by

A recent consumer insights report from Hitwise found that visits to subscription box-based ecommerce sites have increased by about 3,000% in the U.S. over the past three years. With the success that start-ups in this industry – such as Birchbox, Dollar Shave Club, and Loot Crate – have enjoyed, it’s worthwhile to consider if a subscription model would be a viable extension of your ecommerce site. Subscription-based services generally fall into two categories. Discovery-based subscriptions provide customers with new products in each delivery. As customers receive packages with some products they like, they return to the company to purchase more…... View Article

How to Get More Multi-Unit Sales

August 24, 2016  Published by

Every order placed on an ecommerce site generates expenses for order processing, packaging, and shipping. But when an order consists of multiple units, those expenses make less of an impact on the seller because the added price margin of those additional units increases overall profit. Use these ideas to entice sellers into buying additional units – allowing you to offset shipping and fulfillment expenses and maintain competitive pricing.      Minimum Order Discounts You can use other coupons or discounts in place of free shipping, but according to a survey from UPSPulse of the Online Shopper, 93% of online shoppers…... View Article

How to make the Most of Email Confirmations

July 6, 2016  Published by

Your most frequent outgoing emails are probably order confirmations. Because they give customers an acknowledgement of an order, these emails are as vital to ecommerce as the paper receipt is for brick-and-mortar stores. But even more than that, confirmation emails can be used to build up customer trust and even increase repeat orders. [more] First off, timing is critical. The longer it takes for a confirmation email to arrive, the stronger a consumer’s belief that their transaction didn’t go through. Ensuring that you have a system in place that sends out a confirmation the instant a “place order” button is…... View Article

Rebranding 101

January 13, 2016  Published by

As an ecommerce business, your website serves as a primary resource for users to learn about you and your products. Your branding represents the way you communicate this information, distinguish yourself from other businesses, and make an impression on your audience. Consistency is key for effective branding, but at some point, you may need to rethink your brand identity to better connect with your audience. If you’re considering rebranding your business, keep these principles in mind. Analysis: Before rebranding, a thorough analysis of your customers and marketplace is necessary. Evaluate industry trends, competitors, and audience demographics and think about how…... View Article