Tag Archive: discounts

Easy Ways to Save on Fulfillment Costs

July 23, 2014  Published by

Order fulfillment has a lot of moving parts that can add up to a major expense if they are not handled with a strategic focus. The key concepts for seamless and cost-effective ecommerce fulfillment are organization and efficiency. With those in mind, here are some simple improvements you can make to your fulfillment process to save on costs. [more] Creative Kitting – Not only can kitting help you give customers creative and interesting products, but it can also save you on shipping costs via economies of scale. When you have items you can expect to be purchased all together, kitting…... View Article

How to Successfully Implement Shipping Offers: Part 2

March 12, 2014  Published by

Our last blog post covered different ways to learn your customers’ opinions of shipping offers. In this post, we’ll go over some ideas to help you innovate your shipping offers to find a good fit for both your business and your customers. [more] You don’t have to default to free shipping to entice customers. Experiment with other shipping offers when the “free model” doesn’t fit your business. For example, you can offer discounted shipping when the customer purchases a certain amount or promotes the purchase on social media. Use your fulfillment management software to analyze purchasing data while running experimental…... View Article

How to Successfully Implement Shipping Offers: Part 1

March 5, 2014  Published by

In past posts, we’ve covered the benefits of free shipping promotions and how they can be an easy way to increase business. But, just because free shipping is easy to offer doesn’t mean every ecommerce site has the ability to shoulder the associated costs. Luckily, “free” isn’t the only shipping option you can use to entice customers to complete the checkout process, and absorbing the costs may be easier than you think. [more] Free or otherwise, shipping options can be a major factor that makes or breaks a sale. According to the 2013 UPS Pulse of the Online Shopper, three…... View Article

How to Reactivate a Customer’s Buying Cycle

January 15, 2014  Published by

If repeat customers are your best customers, then it pays to try and keep them in a consistent buying cycle. If you notice that you have a large amount of customers who have gone months without making a purchase on your ecommerce site, it may be time to initiate a reactivation strategy to influence new purchases from old customers.  [more] Try these reactivation tips to lure your customers back: Strong Welcome: Reactivation strategies work best if you start early. Once a customer makes their first purchase, follow-up by sending a welcome email and introductory offer to entice them into making…... View Article

Strategies to Make the Most of a Free Shipping Promotion

November 13, 2013  Published by

When consumers weigh their options between buying from a brick-and-mortar store or an ecommerce site, shipping costs are definitely the strongest disadvantage any ecommerce site has. Every ecommerce operation would offer free shipping if it didn’t have such an impact on the bottom line. That’s why when you decide to run a free shipping promotion, you need to make it count. Keep these tips in mind to help make your next free or flat rate shipping promotion more effective. [more] Optimize the Advertising: As we’ve said before, free shipping offers can be very effective at quickly boosting sales. Therefore, you’ll…... View Article

Customer Follow Up, Part 1: Using Custom Email to Stay Connected

October 9, 2013  Published by

Relationships form the heart of the traditional business world. Customer engagement and follow-up contact is one of the keys to success in the online retail space. You may think that your product catalogs and newsletters do the job of following up with your customers, but remember: selling language isn’t always effective. Sometimes a personal touch, however small, is the most effective. [more] For this blog post, we’ll go over some ideas you can use in customized emails to touch base with customers who patronize your ecommerce store. Say Thank You – Sending a thank you email with specific information about…... View Article

Using Shipping Deals to Increase Sales

April 10, 2013  Published by

In the world of ecommerce, your delivery can make or break a sale. We’re not talking about punch-lines, but the way you ship your products. The main difference between an e-tailer and a retailer is the speed at which a customer receives the product they purchase. The efforts you make to close that gap, such as increasing delivery speed or lowering shipping costs, can be recognized by customers and increase your number of sales. If you find your sales dragging, creating a shipping promotion may be just what you need for a quick boost. [more] While many ecommerce sites do…... View Article

How to Increase your Peak Season Performance

March 20, 2013  Published by

Depending on your industry, your ecommerce site can experience ups and downs throughout the year when the demand for your products increases and decreases. When interest in your site is at a peak, it’s time to take advantage of that demand and make as many sales as possible. By tweaking your sales and shipping process, you can boost your bottom line even more during these times.  [more] Experiment with these tips and see which works best for your business model: Outsourcing Fulfillment Services – a cost-effective way to handle extra volume during the holidays or other peak seasons is to…... View Article