Tag Archive: data

Back Office Efficiency for Ecommerce Businesses

May 29, 2019  Published by

Expanding an ecommerce business is more than just expanding product catalogs and opening more distribution centers. The administrative strategy and operational support functions of your back office are vital – and their capabilities need to scale alongside business growth for overall success. In this blog post, we’ll cover some fundamental elements to consider when evaluating your current back office’s capabilities and ensuring they keep pace with the growth of your business.     Customer Relations You need more than just a well-designed website to provide a great customer experience. Accessible and attentive customer service shape the final perception of unsatisfactory experiences…... View Article

Which Fulfillment Metrics You Should Track, and Why

April 12, 2017  Published by

Well-organized data tracking is not only important for sales and marketing – it’s also critical for understanding your fulfillment capabilities. Fulfillment providers track a variety of metrics to help you ensure product availability, accurate shipping times, and operational efficiency. Below, we define some important metrics and explain why you should be reviewing with your 3PL provider on a regular basis.     Transportation Time & Cost Shipping times and costs directly factor into your customer experience. Monitoring the average time-in-transit and transportation cost per package enables you to spot opportunities for improvement. Units Fulfilled Per Hour The number of units your…... View Article

Ways to Strengthen Shopper Trust and Loyalty

July 20, 2016  Published by

Customer retention in ecommerce requires brands to earn the trust of shoppers. In its 2015 Consumer Payments Survey, PwC’s subsidiary Strategy& found that users value the following elements when shopping online: data privacy, transaction security, and worthwhile rewards for brand loyalty. [more] Essentially, these all boil down to issues of trust. Shoppers want peace of mind knowing that their personal information won’t be abused or sold, that their financial data will be secure, and that e-tailers will reward their loyalty and information-sharing with good deals. Addressing these concerns can help you build trust and loyalty with your customers, but where…... View Article

Tips for Increasing Form Conversions & Signups

January 6, 2016  Published by

It’s imperative to stay in touch with the people who buy from your ecommerce site to learn about their tastes and keep them posted about changes in your product offerings. Ecommerce has lots of options to help you acquire customer information, but user-submitted forms are the most popular and can be the most useful. However, you should ask yourself whether you are making the most of this data acquisition tool. Since optimized forms can lead to a stronger customer foundation, use these tips to make your forms more successful. [more] Fix defunct forms Well-established ecommerce companies may have a buildup…... View Article

Email Metrics you should be Tracking

October 14, 2015  Published by

The data analytics behind emails can teach you a lot about your customers and their behavior. The data you can glean from email marketing can help you diversify your efforts, identify weak points, and improve the effectiveness of campaigns. As you prepare your email campaigns for the holiday season, make sure you’re tracking the following metrics. [more] Conversion rate Some may consider this metric more important than the click-through rate because it tracks how many users actually completed the action from the email. If the number is lower than you anticipated, you may need to adjust your messaging or other…... View Article

Which Data to Watch to Increase Business

September 9, 2015  Published by

Understanding the big data collected by your ecommerce site is important for growing your audience and sales numbers. But, the industry uses the term “big” data for a reason. Which areas should you focus on for the best ROI? In today’s industry, you need to focus on data that helps you better understand your customers and enables you to create a strategy of improvement. The following areas should do just that. [more] Demographics This is Marketing 101, and it’s not exclusive to ecommerce business models. Identifying your customer demographics helps you figure out the best way to communicate with your…... View Article

Key Performance Indicators You Need to Watch

July 3, 2014  Published by

Understanding your sales data is important for running a successful ecommerce operation. While profits may be an overall indicator of success, there are several other key performance indicators (KPIs) you should be watching. Individually, these KPIs have limited usefulness. But when combined, they can be great for laying out strategies to grow your ecommerce business. [more] Conversion rates: A conversion can mean multiple things, depending on the website. But essentially, a conversion is when a customer completes an action that you want them to – such as making a purchase or signing up for your marketing emails. Being aware of…... View Article