Tag Archive: cart

Small Ideas to Make Big Improvements to your Checkout Pages

September 6, 2017  Published by
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Speed and convenience are the hallmarks of ecommerce. But all too often, these are not reflected in checkout – causing almost 70% of shoppers to abandon their carts at the checkout stage. Any change (however small) that you can make to improve the speed and/or convenience of your checkout guarantees a positive impact on your cart abandonment rates. In this post, we’ll go over some easy-to-implement changes to make your checkout process more appealing to customers.     Trim the fat Part of why cart abandonment rates are so high in the ecommerce industry is because, from the customer’s perspective, the…... View Article

Checkout Process Design Checklist

December 9, 2015  Published by

Every design aspect of your ecommerce site is important, but the checkout page is particularly so. On average, more than 60% of users terminate their shopping session on the checkout page. To keep your cart abandonment rate as low as possible, make sure your checkout is designed with this checklist in mind [more]: Make checkout simple: First and foremost, make your checkout process easy to complete. User confusion leads to frustration, and frustration leads to abandonment – so keep the checkout design as clear as possible and add features that help users along where possible, such as auto-fill fields or…... View Article

Considerations for Implementing Alternative Payments

April 9, 2014  Published by

As we discussed in a previous blog post, there are good reasons for having alternative payment methods on your site. However, just as with any other change you would make to your site, there are some considerations you should take into account in order to make your alternative payment offerings more effective. [more] For example, which types of alternative payments will you offer? Many alternative payment services are free, but some require transaction or subscription fees – so choose ones that you’ll feel comfortable processing payments for. Additionally, you should ask your customers which alternative payments they would like to…... View Article

Should your eCommerce Site Force Account Creation?

November 6, 2013  Published by

Forcing a new customer to create an account with your website before completing a purchase has its advantages and disadvantages. On the one hand, account creation is an extra step in the checkout process and a major source of cart abandonment. On the other hand, forcing account creation can give you a lot of insight into both the customer and your checkout process. [more] Generally speaking, if the customer was willing to go through with creating an account, it indicates that they are more likely to return to your site. By forcing account creation, you can cultivate your customer base…... View Article

Checkout Your Checkout

April 3, 2013  Published by

Here’s an activity you can use to improve your ecommerce website. Go and buy something from yourself – right now. Come back to this article when you’ve finished. [more] So, what did you think of the checkout process? As you may know, the checkout pages are where ecommerce customers tend to bounce the most. It boils down to how the website has structured the checkout process. If you found that buying something from yourself was a pain in the neck, you should rethink your website’s checkout process. A common misconception is that the number of steps determines whether or not…... View Article