Small Ideas to Make Big Improvements to your Checkout Pages
September 6, 2017Speed and convenience are the hallmarks of ecommerce. But all too often, these are not reflected in checkout – causing almost 70% of shoppers to abandon their carts at the checkout stage. Any change (however small) that you can make to improve the speed and/or convenience of your checkout guarantees a positive impact on your cart abandonment rates. In this post, we’ll go over some easy-to-implement changes to make your checkout process more appealing to customers. Trim the fat Part of why cart abandonment rates are so high in the ecommerce industry is because, from the customer’s perspective, the…... View Article