Tag Archive: cart abandonment

Checkout Changes that can help Lower Abandonment Rates

December 12, 2018  Published by

When it comes to customer acquisition in ecommerce, checkout pages are the great equalizer. No matter how incredible your products are – if your checkout process isn’t as fast and convenient as it possibly could be, your cart abandonment rates will be unnecessarily high. It’s a pervasive issue that even big sites have to deal with. Fortunately, any changes you can make to bolster your checkout’s functionality (even small ones) will pay dividends over the long term. In this post, we’ll cover some of the most effective changes you can make to your checkout pages to reduce cart abandonment. Clarity…... View Article

Top Causes of Abandoned Carts, and How to Fix Them

November 21, 2018  Published by

There are several reasons why shoppers choose to abandon carts. But in most cases, the reason boils down to checkout pages with poorly designed user experiences. In a behavioral survey of 1,300 online shoppers conducted by ecommerce technology company, Namogoo, 75% cited the importance of an “easy checkout process” for a desirable shopping experience. According to the survey, the following UX issues had the greatest influence on cart abandonment rates. Are you addressing these on your ecommerce site?     Form Fields More than half of those surveyed (63% of mobile and 53% of desktop users) said that excessive or repetitive…... View Article

Tactics for Sealing the Deal at Checkout

July 11, 2018  Published by

From the perspective of customers, the checkout process is the most tedious part of shopping online. With that mindset, it’s no wonder that many ecommerce sites struggle with cart abandonment. The less time and actions your checkout requires, the more likely users will be to complete their orders. While looking for ways to streamline the design of your cart and checkout pages can be very effective in this regard, there are other strategies you can deploy to improve your checkout process to make it more convenient for customers, such as: Alternatives to account creation If your ecommerce site requires account…... View Article

What you Need to Know about Cart Abandonment

February 28, 2018  Published by

In ecommerce, abandonment rate refers to the difference between the number of initiated transactions and completed transactions. For example, if you had 100 users reach your site’s checkout page, but only 30 finalized their orders, you’d have an abandonment rate of 70%. The majority of lost sales in ecommerce can be traced back to cart abandonment. The abandonment rate for individual e-tailers varies, but averages to about 69%. There are several reasons why a shopper abandons a cart. Aside from all the users who are just window shopping or researching products (which you can’t really control), most carts are abandoned…... View Article

Small Ideas to Make Big Improvements to your Checkout Pages

September 6, 2017  Published by

Speed and convenience are the hallmarks of ecommerce. But all too often, these are not reflected in checkout – causing almost 70% of shoppers to abandon their carts at the checkout stage. Any change (however small) that you can make to improve the speed and/or convenience of your checkout guarantees a positive impact on your cart abandonment rates. In this post, we’ll go over some easy-to-implement changes to make your checkout process more appealing to customers.     Trim the fat Part of why cart abandonment rates are so high in the ecommerce industry is because, from the customer’s perspective, the…... View Article

9 Tips to Lower Cart Abandonment Rates

October 5, 2016  Published by

Cart abandonment is one of the most common ways ecommerce sites lose sales. It’s a ubiquitous problem that happens to even the best sites. But fortunately, there are many features and preventative measures you can implement to improve sales and the customers’ experience. Be clear on the final cost Many ecommerce sites notice a huge bounce rate once a customer begins the checkout process and sees the final order total – especially if it has increased since the checkout process started. Since increases are usually due to shipping costs, include an estimated shipping fee as early as possible in the…... View Article

How Much Checkout Friction on is on Your Site?

June 15, 2016  Published by

User experience continues to be a critical factor in cart abandonment rates. From finding your site to placing an order, points in the customer’s journey that cause confusion, reduce buyer confidence, hamper convenience, or otherwise create friction can build up and result in an abandoned cart. [more] By smoothing over these points of friction, you can make the purchase process easier and more enjoyable for your customers – potentially increasing order numbers and brand reputation. But before you can create a strategy for addressing these areas, you need to know what to look for. Some common customer friction to look…... View Article

Checkout Process Design Checklist

December 9, 2015  Published by

Every design aspect of your ecommerce site is important, but the checkout page is particularly so. On average, more than 60% of users terminate their shopping session on the checkout page. To keep your cart abandonment rate as low as possible, make sure your checkout is designed with this checklist in mind [more]: Make checkout simple: First and foremost, make your checkout process easy to complete. User confusion leads to frustration, and frustration leads to abandonment – so keep the checkout design as clear as possible and add features that help users along where possible, such as auto-fill fields or…... View Article

How to Improve your Checkout and Increase Sales

June 17, 2015  Published by

You can’t really control user behavior on your site, but you can influence it through design. With cart abandonment rates at a 68.53% average, you’ll need an exceptionally designed checkout process. If you can incorporate the following features, you’ll be off to a great start. [more] Optimized Form Fields Form fields are the core of the checkout process, so they require the most design consideration. From the user’s perspective, the less time and effort they have to spend on filling in form fields, the better. With this in mind, try to have as few form fields as possible. If you…... View Article