Tag Archive: advertising

Quick Tips for Selling your Products on Google Shopping

November 14, 2018 Published by Fulfillment Works

More and more ecommerce businesses are adopting omnichannel strategies to get their products in front of more customers around the web. Most e-tailers are already familiar with adding their products to channels like Amazon and eBay, but what about Google Shopping? In a nutshell, Google Shopping is a pay-per-click advertising channel, but instead of text ads, users are shown robust product listings from your website within Google. These shopping-enhanced adverts mostly appear under Google’s “Shopping” tab. But, if you’ve optimized your adverts properly, they can also appear in Google’s main results for certain user queries. When a user clicks on…... View Article

Best Practices for Emailing your Ecommerce Customers

February 7, 2018 Published by Fulfillment Works

When running an ecommerce business, email marketing is one of your most powerful tools to get products in front of shoppers and convince them to buy. Many sites have leveraged email to build brand reputation, engage with customers, and increase order volume. However, designing and writing emails that drive those kinds of results can be challenging. Follow these best practices to ensure that your emails are more effective. Subject lines The subject line is your first (and sometimes last) chance to grab the attention of a customer or lead. If the subject line of your email isn’t compelling, your email…... View Article

Retargeting Strategies that you should be Using

September 28, 2016 Published by Fulfillment Works

Retargeting, aka remarketing, can be a great customer acquisition strategy for many ecommerce businesses. If you analyze the traffic on your site, you probably see a trend of users browsing your site, but not making a purchase. A retargeting strategy uses cookies to track user behavior. Based on this usage data, visitors will start to see designated advertisements for your site across the web. While you could run a remarketing strategy “set it and forget it” style, there are simple changes you can make to show users more relevant and compelling ads. Use these tips to refine your retargeting…... View Article

Merchandising Tips for Ecommerce

May 25, 2016 Published by Fulfillment Works

Professional product presentation is not only important in real life, it’s also important online. In a brick-and-mortar store, customers can usually interact with a product in many ways – they can see it from every angle, hold it, demo it, and/or ask questions of sales associates. In ecommerce, the images and descriptions on your product pages are your customers’ only insight to your products (aside from user reviews, which can vary in detail). Investing in these merchandising elements improves the user experience of your site, and also improves the perception of your brand and products. [more] Photos are one of…... View Article

How to Increase Impulse Buys on Your Site

July 8, 2015 Published by Fulfillment Works

Brick-and-mortar stores have it easy when it comes to creating impulse buy opportunities. Creative displays, free samples, demonstrations – all effective, but not exactly applicable to the ecommerce space. While ecommerce has lots of useful and targeted upselling strategies available, encouraging impulse buys is more difficult. But it can be done if you focus on social media content and trends. [more] Social media is a great way to engage with your customers and encourage impulse buys. Users respond to content that is relevant and trending – ecommerce businesses that take advantage of this can see increased sales. Monitor whatever trends…... View Article

Ideas for Email Acquisition

October 29, 2014 Published by Fulfillment Works

As an ecommerce business, email marketing is one of your most powerful tools for getting your products in front of customers and convincing them to buy. However, growing your list of email subscribers can be challenging – especially when you are just starting out. Luckily, there many ways you can increase the size of your email list (and hopefully your customer base). [more] Sweepstakes: Select a prize that’s a good representation of your brand or product offerings, and watch the emails roll in! When paired with social media, a sweepstakes can be a very effective tool for growing your email…... View Article

How to Reclaim (and Learn from) Abandoned Carts

May 28, 2014 Published by Fulfillment Works

Abandoned carts are generally considered a bad thing for ecommerce companies. While it’s true that you should try to limit your cart abandonment rates as much as possible, abandoned carts can be a good way to learn about your customers and create marketing opportunities to get those customers to complete their purchases. [more] Generally, there are three ways that you can reach out to customers who failed to complete a purchase: Onsite banner ads (works well for anonymous users who don’t have an account) Email Remarketing strategies Since most abandoned carts are followed-up via an automated process, make sure that…... View Article

How to Reactivate a Customer’s Buying Cycle

January 15, 2014 Published by Fulfillment Works

If repeat customers are your best customers, then it pays to try and keep them in a consistent buying cycle. If you notice that you have a large amount of customers who have gone months without making a purchase on your ecommerce site, it may be time to initiate a reactivation strategy to influence new purchases from old customers. [more] Try these reactivation tips to lure your customers back: Strong Welcome: Reactivation strategies work best if you start early. Once a customer makes their first purchase, follow-up by sending a welcome email and introductory offer to entice them into making…... View Article

Mobile Shoppers and Push Message Marketing

December 4, 2013 Published by Fulfillment Works

Using the Internet with a computer, and using the Internet from a mobile device seem to have only one small difference (the device you’re using). But when it comes to engaging customers and marketing to them, mobile devices have changed the game. [more] Consider some recent research from GigaOm Media that shows the most common tasks completed by mobile shoppers: 28% — Find coupons 27% — Compare prices 25% — Find upcoming events 25% — Get offers and deals 20% — Shop for gifts 20% — Compare products 19% — Check stock in stores 19% — Remember products to buy…... View Article

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