What’s the Difference between B2B and B2C Order Fulfillment?January 8, 2020
Did you know that Fulfillment Works offers both business to business and direct to consumer services? To the untrained eye, fulfillment may look mostly similar between B2B and B2C ecommerce purchases, but certain considerations come into play that you may not be aware of.
B2B Fulfillment Differences
The main difference in B2B fulfillment is making sure you have a partner that can handle unique B2B requirements including:
- Ability to handle bulk orders
- Deliverability requirements.
When businesses place orders, they’re often seeking large quantities–and their costs may be based on special account contracts including predetermined delivery requirements. That means that their packages must adhere to those requirements and any delays in fulfillment and delivery could be very costly for the seller. It also means that packaging has to be sturdy and reliable to ensure products don’t arrive damaged, which could equate to a significant loss with bulk amounts of goods.
If you’re selling on the B2B side, you need a fulfillment partner that understands these business sensitivities and has the experience and expertise to meet their unique demands.
B2C Fulfillment Differences
While speed and packaging matter on the B2C side as well, shipments are typically smaller and “one off.” Therefore, the most important criteria is to have a nimble fulfillment partner that can handle logistics and organization of locating the right item and packing and shipping it with tremendous accuracy.
With more potential diversity of product on the B2C side and the randomness with which orders are placed, a poor fulfillment center infrastructure can result in numerous inaccurate shipments, which will increase your returns and customer upset. These mistakes can result in direct losses as well as loss of future potential sales.
B2B & B2C Similarities
While you now know the difference between B2B and B2C order fulfillment, you might not realize the biggest common denominator: technology. Although the needs differ when it comes to volume of purchases (B2C) and bulk deliveries based on the specific electronic identification and tracking requirements (B2B), the quality of the systems and technologies your fulfillment partner leverages to do its job are critical to the success of your ecommerce sales and business growth.
If you want to increase efficiency and revenue for your ecommerce business, contact Fulfillment Works to learn how we can help.