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What Is Magento and What Are Reasons to Use It?

December 2, 2020 Published by

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Using the right eCommerce platform is critical for anyone who wants to create a professional eCommerce website. With so many eCommerce platforms like Shopify, WooCommerce, and OpenCart to name a few, it can be hard to decide on one. Among these platforms, Magento has earned a name as one of the world’s leading eCommerce solutions capturing about a quarter of the eCommerce market share. Here we’ll explain what Magento is and the reasons why your business should consider using it.

What is Magento?

Magento is an open-source eCommerce platform that allows you to create and customize an eCommerce website. Today, thousands of businesses use Magento to run their online store including big names like Samsung and Nike. However, only saying that Magento allows you to create an online store would be doing it a disservice. This platform comes packed with a robust set of features that make it vital for running a successful online store and set it apart from its competitors.

Let’s dive in and take a look at the main reasons you should use Magento.

Reasons to Use Magento

1. It Is Open Source and Highly Customizable

If you want to build an eCommerce site but are frustrated by the lack of customization other eCommerce platforms have to offer, Magento might be what you’re looking for. Its open-source technology allows you to customize your platform to your specifications. Should you want to make changes at any point, Magento is flexible and adapts well to modifications. For those looking for a free eCommerce platform, you’ll also be happy to know that Magento Community Edition (CE) is 100% free.

 

2. You Can Choose Any Hosting Service

Magento allows eCommerce retailers to choose any hosting platform they would like. This gives you the freedom to be selective with hosting companies and change between them depending on your needs.

 

3. It Is High Performance

Magento is dedicated to making the fastest eCommerce stores around. Web pages created with Magento are known to load fast, allowing you to side-step many of the issues with slow load times including decreased conversions and lost sales.

 

4. It Is SEO Friendly

 With Magento, you will have access to Magento SEO – its SEO-friendly content management system. This system comes packed with SEO features including:

  • Sitemaps
  • Layered navigation
  • Product titles
  • Keywords
  • Meta tags
  • Meta descriptions
  • Web visitor analytics

 

5. It Is Responsive

Magento is responsive on any kind of device whether it be a tablet, phone, laptop or personal computer. Both the free community edition and enterprise version of Magento use HTML5 to ensure your mobile shopping experience is always optimized. This gives your customers the ability to access your store on their smartphone or mobile device anytime, anywhere.

 

In Summary

Now that we’ve shared a glimpse of what Magento has to offer, it’s easy to see why so many businesses choose to build their sites with it. However, before settling on an eCommerce platform, make sure to review other platforms and choose the one that works best for your own unique business needs.