What Is Etsy, and Should You Sell There?July 22, 2020
Before the internet, artisans and crafters could only really sell their goods in person at open markets, fairs and consignment at shops. However, with the advent of the internet, many new online shops and marketplaces popped up, giving merchants looking to expand their reach an opportunity to do so.
For crafters looking to reach consumers beyond their local area, the most popular platform is Etsy. We’ll explain what Etsy is and whether you should sell your items on there.
What Is Etsy?
Similar to eBay, Etsy is an online buying and selling community. Its distinguishing feature is its focus on hand-crafted and vintage items – offering products like crafts, jewelry, housewares, and baked goods. Items must be at least 20 years old to qualify as “vintage” and can be anything from costumes, jewelry and clothing to housewares and photos.
Etsy gives sellers the ability to sell their works in digital or physical formats. Merchants can store digital files on their platform, allowing buyers to download them instantly from their account after purchase. It also provides a setup wizard that allows sellers to easily build a customized online “shop” with full e-commerce capabilities.
How Much Does Etsy Cost?
Etsy offers a comprehensive e-commerce platform and payment system where individuals can sell items. No setup fee currently exists to open an Etsy shop, but the platform typically charges a small listing fee along with a transaction and payment processing fee. You may also incur some additional expenses outside of Etsy like packaging and shipping costs.
Is it Worth Selling on Etsy?
Etsy is a great way to sell goods. As an online platform, it is resistant to consumer behavior changes like the ones we’ve seen during the COVID crisis. When craft shows, shops and farmers markets are closed, Etsy provides an easy and cost-effective way for merchants to sell their artisanal goods. It takes much of the hassle away of developing a website and payment processor for your store.
Additional benefits of selling on Etsy include its large audience and its value as a product testing ground. Etsy’s audience is an especially important feature as it takes years for an individual brand’s store to build a reliable, attentive audience. When you set up shop on Etsy, there is the possibility shoppers will see your products immediately.
Starting your store off on Etsy is a great way to test your market before investing more resources into a website. There is much to learn when starting a business. Etsy will give you the ability to quickly start earning money, meet your customers and build your brand. These factors will serve as the foundation for successfully running your own website in the future.
Wrapping It Up
All in all, Etsy is a great way for crafters and artisans to take their first steps into the world of ecommerce. Similar to opening up a Facebook store, it can be a great way to build up your brand and create a customer base before establishing your own website or physical store.