Top 4 Ecommerce Gift Wrapping TipsJune 9, 2021
Finding the right gift for someone can be hard. It takes time to think through past conversations to remember products that they expressed an interest in and buy something that matches them. Add in the fact that you’re going to have to gift wrap as well, and you might be feeling a bit in over your head.
By offering Ecommerce gift wrapping for your customers, you can help make the gifting process much easier for your customers and give them an eye-catching wrap that’s sure to leave a good impression. To help, we’ve compiled our top 5 Ecommerce gift wrapping tips to maximize the success of your service.
Tip #1: Ensure You Have the Skill and Resources To Gift Wrap
Although offering gift wrapping is often a great idea, it’s not if you don’t currently have the skilled staff or resources to do it efficiently. You don’t want to offer sloppy gift wraps or make promises to gift wrap items you don’t have enough time for due to a lack of available staff. If you’re going to gift wrap, go all the way to ensure your packaging looks great.
Tip #2: Show Don’t Tell
If you offer gift wrapping, don’t just tell your customers you do, show them! Add a photo of an expertly wrapped gift on your product page or at checkout – wherever it makes sense to have a gift-wrapping option.
You’ll also want to mention if there’s anything special about the wrapping materials you’re using or additional things added to the package (E.g., gift bows, custom wrapping, birthday cards) It’s the little details that may entice some customers to bite.
Tip #3: Pre-Wrap Your Most Popular Products
If there’s one thing Ecommerce businesses learned from the recent holiday season, it is that demand can accelerate quickly. Every business has a busy season, and when it happens, you don’t want to spend an excessive amount of time wrapping gifts for customers.
A great way to prepare is to pre-wrap your most in-demand products. Think about the items you know your customers tend to order and wrap them now before you are overwhelmed with gift wrapping orders. When things pick up, you’ll be glad you prepared.
Tip #4: Provide A Gift Message Option
Another great addition to your gift-wrapping service could be to offer a gift message option. Allow your shoppers to leave a simple message for the gift recipient. To make it easier, you can limit character count, so you don’t end up with any essay-length messages. Just be sure gift recipients can tell who sent the gift and why.
You can simplify the process even further by providing a few preset messages like “Merry Christmas!” or “Happy Birthday!” and prompting customers to type only “to” and “from” information.
After Gift Wrapping, Consider Outsourcing Your Fulfillment
Although gift wrapping is a great way to improve the customer experience, if your gift does not arrive at your customer on time, it could have a negative impact. Outsourcing your fulfillment to a 3PL like Fulfillment Works can help to ensure that your hard work does not go to waste. 3PLs can help to process orders efficiently and meet your customers’ needs for shipping speed and delivery accuracy.