Tips for Subscription FulfillmentJune 21, 2017
More and more websites are adding subscription order services for their customers. The model may benefit your current ecommerce site, or be the major feature for your next business. In either case, subscription fulfillment has some challenges that you may not come across in standard fulfillment operations. Fortunately, fulfillment providers like yours truly are uniquely prepared to tackle these challenges.
Take order volume, for example. Because of the predictable delivery cycle for orders, subscription fulfillment is subject to peaks and valleys of volume. One week, your warehouse is packing and shipping like mad to meet the subscription deadline. The next, everything is quiet as you prepare for the next subscription offering. Predicting volume from subscription to subscription can be difficult, so it’s critical to have flexible warehouse space for storing inventory and sufficient labor for fulfilling orders. Because they work with multiple customers, fulfillment providers have the flexibility to scale space and labor to accommodate volume fluctuations easily.
It’s also important to get the logistical timing right for subscriptions. Subscription boxes are often promoted extensively in social media, so you’ll want to synchronize arrival dates so that subscribers in different shipping zones receive their orders at approximately the same time. This requires close communication and negotiation with carriers. Logistics is an area where Fulfillment Works excels – we help you to optimize your distribution network to reduce transportation costs and work with multiple carriers to negotiate competitive shipping rates.
Additionally, fulfillment providers are invested in warehouse management systems and data analyzing solutions. When you find the right fulfillment partner, you can leverage their resources without the overhead investment. As a result, you’ll be able to improve inventory management and process orders faster – ultimately, enabling you provide a better subscription service.