How to Minimize Return OrdersDecember 10, 2014
In a previous blog post, we discussed why it’s important to have a returns policy that is lenient toward your customers. However, while a more lenient (i.e. in favor of your customers) return policy can drive sales and build consumer trust, it will cost you more for every return. To combat this, you’ll need to reduce returns as much as possible. Your ecommerce company will be better for it, but not without some effort and thoughtful content creation. Here are some steps you should take to decrease your returned orders. [more]
Create photos and videos of your products
A common reason customers return items to ecommerce stores is because the product did not meet their expectations. Since the item is purchased online, there is no way for them to see it or “experience” it firsthand. High-quality photos of items from multiple angles helps customers better understand what they’re getting. Video demonstrations of products can be even better. As an added benefit, these types of items can be easily shared on social networks – generating some marketing buzz.
Write detailed descriptions
Similar to the issues with photos and videos above, well-written product descriptions can reduce return rates by getting customers better acquainted with your product before purchase. Thoroughly describe the product and its function, but also try to anticipate and answer questions.
Support product reviews
Make sure that your ecommerce site allows users to submit product reviews. If any of your products are failing to meet customer expectations, the reviews section will be one of the first places you’ll learn about it – allowing you to address it and decrease future returns.
Analyze current return levels
Look over your stock and see if certain items are returned at higher rates than others. Try to fix the issue to decrease the return rate, or consider discontinuing the product, if necessary.