How to Get a Strong Start in EcommerceJuly 30, 2014
As you may know, running an online store is not an easy way to earn a living. Lots of things about ecommerce need hard work an attention, such as strategy, logistics, customer service, and much more. It’s not the easiest industry to break into, but if you follow these tips, you may be on your way to success. [more]
Start in a niche: With giant e-tailors like Amazon selling everything under the sun, it can be difficult for newcomers to compete. Serving a niche audience or selling niche products allows you to differentiate yourself from the competition. After mastering your specialization, you can continue to build and grow your business. For example, carving out a niche in selling designer sunglasses is a great base for building up a fashion accessories store.
Demonstrate your expertise: Of course, being passionate about what you do can be a driver for your success. Showcasing your passion and expertise via blog posts, newsletters, and social media posts demonstrates thought-leadership and trustworthiness – which can both drive sales and enhance reputation.
Think of your customers: As you build up your ecommerce site, remember that the user experience you create can mean the difference between a sale and another abandoned cart. Make sure to test your site extensively and design it with your customers in mind.