How to Acquire and Keep Website SubscribersAugust 7, 2013
No matter what business you’re in, a significant portion of your bottom-line comes from returning customers. That’s why it’s imperative to stay in touch with the people who buy from you to learn about their tastes and keep them posted about changes in your product offerings. Ecommerce has lots of options to help you acquire customer information, but it’s also easy for those customers to remove themselves from email lists, delete their browser cookies and stop visiting your website. That’s why it’s important to not just acquire website subscribers, but to keep them as well. Following are tips you can use on your ecommerce website to acquire more new sign ups and keep them engaged. [more]
Sign up button: This is perhaps the most obvious option to obtain website subscribers, but many sites forego it. Admittedly, adding a sign up button to your website is not the most effective option, it does tend to attract customers that already committed to your brand – which are definitely valuable acquisitions.
Pop-up offer: Pop-ups have developed a terrible reputation, but one’s specifically offered by your company can still be effective. A lightbox (pop-up that opens as the webpage fades in the background) that contains a coupon, sweepstakes entry, or other type of special offer can be an effective way to collect data and even encourage a purchase. Rotating your incentives is also a great way to keep your subscribers interested.
Custom emails: Your customers are more likely to stay engaged with your brand if your email marketing can cater to their specific interests. Create and send emails based on birthdays, prior purchases, or other information you’ve collected.