Ecommerce & Social Media SynergyDecember 28, 2016
Social media is one of the most powerful tools for growing your ecommerce business. But it’s not enough to just have an updated Facebook or Instagram page for your site. To be truly effective, your ecommerce site and your social media presence need to work together. By integrating social media features on your ecommerce site, and ecommerce features on your social media pages, you’ll be able to grow the audiences faster than you would by treating them as separate. In this post, we’ll look at some social media and ecommerce integration points and how they can enhance each other.
Social Sharing Plugins
This is a standard tactic you are likely already using, but it’s a great example of social media/ecommerce integration. If you don’t have them already, add social sharing buttons (like the ones at the top of this blog post) to your product pages and content such as newsletter articles, marketing emails, blog posts, etc.
Allowing users to log in to their ecommerce account using their social media credentials makes the registration and checkout process much easier. Social login also allows you to capture data about your website subscribers that you can use to customize your product recommendations and marketing emails to your customers’ interests and preferences.
Many social media sites have ways to funnel users directly to your ecommerce, like Facebook’s “Shop Now” buttons and Pinterest’s “Buyable Pins.” If you use these features, don’t forget to track their performance in addition to your other sales statistics.
Because it provides a convenience to most consumers, offering customer support through social media is a great competitive differentiator. It’s also an excellent opportunity to engage with customers – even the ones who don’t need support. By promptly responding to customer issues on social media, you’re demonstrating your commitment to customer service to all your followers (not just the ones who need assistance).