5 Ecommerce Packaging Mistakes to AvoidDecember 25, 2019
A great customer experience requires goods arrive on time and undamaged. That’s why shipping materials are so crucial to your ecommerce success. Don’t make the mistake of investing too little in your packaging experience. It could leave customers with a poor first impression—and they might not give you another chance.
Here are five packaging mistakes to avoid:
1. Wrong Packaging Type/Size
It may seem like common sense, but the kind of package you choose–bag, box or envelope–and its size in relation to what you’re shipping are important for a host of reasons. To keep shipping costs down and reduce the potential for theft and damage, avoid the mistake of packaging ecommerce shipments in mismatched packages.
2. No Fillers
When there’s space in a shipping box the item being sent can shift and move around–unless you use fillers to take up the empty space. Fillers can be made of a range of materials like plastic (bubble wrap, air bags), paper and cardboard, and Styrofoam. The goal is to fill the most space with the least weight and inconvenience (such a mess on the recipient’s end). When it comes to ecommerce packaging, avoiding product damage requires effective “infill” in your shipping containers.
3. Difficult to Open
Packing tape is just one way to seal an ecommerce shipment package. While tape may not always the best package sealer, boxes that are glued shut are even harder to open, which can be frustrating to buyers and cause them to inadvertently damage their purchases. Shipping bags can be more secure for some kinds of shipments, but without easy-tear perforations, they can also be hard to open. And consider any inner packaging. Is the actual item packaged in a way that will be difficult to open? To avoid user annoyance, damaged goods and waste, it’s important that packages be both secure and easy to open.
4. Neglecting Return Logistics
Returns are an inevitable part of online selling. Avoid the mistake of packaging your products in ways that don’t facilitate easy returns. For example, shipping envelopes that must be cut open and cannot be re-used cause waste and unnecessary additional steps for you and your customers. Instead, consider shipping bags or envelopes that are perforated for easy opening but include an additional sealable “flap” for returned goods to be sent back in the same envelope easily. If you are able to create a seamless guest experience, you will earn customer loyalty and future sales, making up for the losses on lone returns here and there.
5. Non-Recyclable Materials
Many shipping and packaging materials are bad for the environment, such as plastic and Styrofoam. Given growing consumer awareness and interest in these issues, it is imperative to leverage recyclable and reusable packaging whenever possible. Avoid the mistake of upsetting ecommerce buyers and causing more waste than is necessary by opting for “greener” options, like packing fill made from organic, biodegradable ingredients and cardboard shipping boxes that can be reused or recycled.
Avoid these five ecommerce packaging mistakes to help your business’s profits grow in a cost-effective, customer-friendly, and sustainable way.