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3 Holiday Marketing Strategy Tips to Help Increase eCommerce Sales

November 18, 2020 Published by

woman holiday shopping

The holiday season is the biggest opportunity most businesses have to increase their overall sales. As such, here are three holiday marketing tips you can use to start reaching your audience and encourage them to purchase.

1. Connect With Your Customers In Multiple Channels

Creating and using your existing online channels can be an efficient way to connect with your target audience. Several ways to exist to establish relationships online:

  • Facebook: With over 1 billion active users on Facebook, it is important to invest in reaching your target audience there. Building a meaningful relationship with your Facebook audience will ensure your posts are seen more when you begin posting special holiday promotions. To maximize your reach on Facebook, be sure to use sponsored posts and Facebook Ads targeting your buyer personas. If you don’t have one already, creating a Facebook store will also help drive sales by allowing your customers to buy your products directly through your shop tab.


  • Twitter: Although Twitter isn’t as well known as other social media platforms for its eCommerce abilities, it’s still important to carry your marketing campaign over to it. Twitter can help you to reach a larger audience by getting you into relevant online conversations. Use hashtags and keywords in your Twitter posts to target topics your audience finds interesting and ensure they begin engaging with your holiday campaign.


  • Instagram – As a visual social network, Instagram is a great place to showcase your products. Posting photos of your products or videos that show how your customers can use them in their daily lives can inspire them to buy. Best of all, Instagram Shopping is packed with a host of features that allow your customers to buy your products directly from any of your ads.


  • Pinterest: Pinterest can be highly effective in influencing holiday purchases. Consumers turn to Pinterest for inspiration that will spark gift-giving ideas and help them create their wish-list. Make sure you use it to inspire your customers and build relationships with online influencers that will help showcase your products.


  • Online Influencers: Many people today look for shopping advice and ideas from online influencers rather than advertisements. Make sure to approach online influencers and give them a chance to use and review your products.


  • Email Marketing: With smartphones, laptops, and tablets people have 24/7 access to their email. As such, it is critical to ensure you have an email marketing campaign to directly communicate with your customers. Try creating a sense of urgency by sending out time-sensitive promotional emails just before your sale is about to end. Many customers will jump on last-minute offers if they fear missing out on a great deal, helping you boost your holiday revenue.


2. Use Contests and Giveaways To Build Hype

Giveaways and contests are a fun and effective way to build new followers, increase engagement with your followers, and build hype for events. For example, you can create photo-caption contests, quizzes, and Twitter hashtag contests, and sweepstakes that give customers a chance to win prizes. Your audience will have a fun time engaging with your contest win or lose, keeping your brand relevant and top-of-mind during the holiday season.


3. Build a Consistent Experience Across All Channels

Building a marketing campaign that is consistent across all channels provides your audience with a streamlined and cohesive experience. Whether they are using social media, reading an email, or seeing ads, your customers should be able to recognize your campaign wherever they engage with it. Make sure your branding and color scheme are easy to recognize wherever they appear and ensure your deals stay consistent as well. This will help you build a strong message and inspire customers to purchase from you.


Start Now

When it comes to creating a holiday marketing strategy, it’s best to start sooner rather than later. Build your campaign now to maximize your sales this holiday season.