Here’s an activity you can use to improve your ecommerce website. Go and buy something from yourself – right now. Come back to this article when you’ve finished. [more] So, what did you think of the checkout process? As you may know, the checkout pages are where ecommerce customers tend to bounce the most. It boils down to how the website has structured the checkout process. If you found that buying something from yourself was a pain in the neck, you should rethink your website’s checkout process. A common misconception is that the number of steps determines whether or not…... View Article
Welcome to our 3PL Blog
At Fulfillment Works, our decades of 3PL experience working with multiple industries has allowed us to gain valuable insights into the needs of our B2C and B2B clients. This blog allows us to share what we’ve learned over the years in terms of logistics management and ecommerce. Read on to learn tips for ecommerce marketing, customer experience improvement, product fulfillment solutions, and much more. Check back every week for new content, and follow us on Facebook for more updates.
The 2013 Operations Summit in Columbus, Ohio is set to take place from April 23-25. To lend her expertise on ecommerce and fulfillment operations, Fulfillment Works CEO and Founder Amy J. Cooper has been selected as a panelist for the “2013 Executive Forum: A Peer to Peer Idea Exchange.” [more] The Operations Summit is the only conference exclusively about ecommerce, catalog operations, and fulfillment services. As ecommerce transactions continue to skyrocket, industry trends and developments are constantly being examined. As such, the Operations Summit is an excellent way to plug-in to this industry and learn new paths of advancement. The…... View Article
Depending on your industry, your ecommerce site can experience ups and downs throughout the year when the demand for your products increases and decreases. When interest in your site is at a peak, it’s time to take advantage of that demand and make as many sales as possible. By tweaking your sales and shipping process, you can boost your bottom line even more during these times. [more] Experiment with these tips and see which works best for your business model: Outsourcing Fulfillment Services – a cost-effective way to handle extra volume during the holidays or other peak seasons is to…... View Article
During the growing pains that come with expanding your services and reach in your ecommerce business, outsourcing order fulfillment may be a natural option. But, while outsourcing relieves your core staff from certain duties, you need to be prepared to manage the outsourced relationship. Otherwise, outsourcing could end up being more trouble than it’s worth. [more] Research the vendors: When you outsource ecommerce order fulfillment, you are handing the reins of a portion of your business to someone else. That’s not something that should be taken lightly; you need to find a vendor who aligns with your company and will…... View Article
When running an ecommerce business, email marketing is one of your most powerful tools to get your products in front of customers and convince them to buy. Using email leads effectively can be challenging. Once you have a strategy established, here are four tips you can use to write and design better emails for your ecommerce business. [more] Write punchy subject lines: Your communication with a customer begins before they ever open your email. If the subject line of your email isn’t compelling, your email will get deleted without ever being opened. Make your subject lines concise (which will also…... View Article