Categories for Ecommerce Tips

Part 2: How to Run a Social Media Sweepstakes for Your Ecommerce Site

November 27, 2019  Published by

Social media provides incredible opportunities for ecommerce brands to connect directly with consumers and build a community. Through social media, brands have the ability to humanize their companies, showcase their products and grow audience loyalty and engagement. Random drawings in the form of sweepstakes are one of the many ways ecommerce brands can leverage social media to promote themselves. If you are considering a sweepstakes for your ecommerce website (learn how to get started in Part 1 of this post), you’re likely somewhat familiar with the fact that these kinds of promotions are regulated by law to protect consumers’ rights... View Article

Part 1: How to Set up an Ecommerce Sweepstakes

November 20, 2019  Published by

Sweepstakes can help to increase email signups, website traffic, social media engagement and sales for ecommerce websites. Sweepstakes are compelling because no purchase is needed to enter and the winners are selected entirely randomly. Ultimately, it’s easy for users to enter without investing time or resources to do so. However, as easy as they are for participants, sweepstakes can be intimidating for the brands putting them on. In fact, many ecommerce sites don’t run sweepstakes because they’re not sure how to properly do so. Here are some basics of how to set up an ecommerce sweepstakes: Planning: Start with the... View Article

The Importance of Customer Retention in Ecommerce

November 13, 2019  Published by

The importance of customer retention in ecommerce is widely talked about, but are you making it the priority you should? If you know that the cost of new customer acquisition is far higher than the cost to retain existing customers, why not implement a concerted retention strategy? Your ecommerce business’s customer retention is directly impacted by not only your product value, but also your adherence to best practices for experience and satisfaction. Here are three tips for customer retention in ecommerce: Customer Rewards Based on Longevity and Volume: Nothing creates the opportunity for long-term, repeat buying better than offering ongoing... View Article

6 Top Content Ideas for Ecommerce Websites

November 6, 2019  Published by

When it comes to increasing online sales, you’ve likely heard and read a lot of recommendations about website user experience and how more content can help your website. But what kinds of content will help improve your visitors’ engagement and increase your bottom line? Here are some content ideas for ecommerce websites we’ve seen work for our clients. 1. Video The number one content idea for your ecommerce websites to increase sales is to demonstrate your products with video. According to data from Think with Google, “more than half of consumers say online video has helped them decide which specific... View Article

4 Benefits of Customer Satisfaction Surveys

October 30, 2019  Published by

How much do you know about your buyers and what they think about your products and your website? If you could know more, would that be valuable for your brand? Ecommerce experiences lend themselves seamlessly to collecting information from your visitors that can be used to improve your website, products, marketing and sales. Here are some of the benefits of customer satisfaction surveys: 1. Product Improvements and Expansion Many ecommerce sites rely heavily on reviews to collect insights into what consumers think about their products. The benefit of customer satisfaction surveys is that they are guided vs. open-ended, so you can... View Article

3 Uses for AI in Ecommerce

October 23, 2019  Published by

Do you see or hear the term “AI” and instantly want to bury your head in the sand? If you run an ecommerce business, artificial intelligence (AI) is not something you should be ignoring. And there are plenty of simple ways to incorporate AI in ecommerce. Let’s start with savings, because they are quite significant. According to TotalRetail, AI could save retailers as much as $340 billion annually by 2022, with 80 percent of those savings coming from AI-enabled efficiencies in supply chains and returns processes. And retailers are paying attention. A Capgemini Research study found the global annual amount... View Article

10 Tips for Choosing an Ecommerce Name

October 9, 2019  Published by

It’s been a long time coming, but you’ve finally decided to launch an online store. Congrats! If you have your brand and domain names figured out at this stage of the game, consider yourself fortunate. For most start-up shops, this task can bring up unexpected challenges. There are, however, things you can do when a choosing an ecommerce name to nip those challenges in the bud. Before you settle on a brand name, for example, always consider the domain name. There’s nothing more discouraging than finding the perfect brand name, only to find out the domain name is taken. And... View Article

Guest Checkout vs. Customer Checkout, Part 2: The Best Approach

September 25, 2019  Published by

In Guest Checkout vs. Customer Checkout, Part 1: The Best Approach, we looked at some factors to consider when determining whether a guest checkout option is right for your ecommerce site. The nature of your business and your customers’ order frequency both play a role in determining your checkout strategy. A guest checkout is ideal for reducing conversion friction, especially for first-time customers. It’s also a great way to circumvent the account fatigue that’s plaguing online consumers. But even if you decide to offer shoppers the option of a guest checkout, there’s still a solid argument to be made for... View Article

Guest Checkout vs. Customer Checkout, Part 1: The Best Approach

September 18, 2019  Published by

Whether or not to offer guest checkout as an option for customers is a decision every ecommerce business has to consider at some point. And while there’s no right or wrong answer, there are some factors you should consider to help you determine which option is best for your business. YOUR CUSTOMERS’ PURCHASE FREQUENCY The nature of your business and your customers’ order frequency should play a role in determining your checkout strategy. If you sell beauty products, for example, there’s a good chance your customers are repeat buyers. You sell items they will need to replenish, and you work... View Article

5 Packaging Insert Ideas for Ecommerce

September 11, 2019  Published by

You have order fulfillment down to a science and have hired a 3PL to handle storing, picking, packing and shipping your products. But your customer’s journey doesn’t end with order fulfillment. If you’re looking for a way to maximize your buyers’ unboxing experiences while driving customer loyalty and sales, we have a suggestion: packaging inserts. THE BENEFITS OF PACKAGING INSERTS Unboxing doesn’t have to be the end of the road in your customers’ purchase process. Think of it as the start of a different journey. In fact, selling to an existing customer is a lot easier than selling to a... View Article