Articles on Ecommerce Marketing

From search engines, to email, to social media and more, there are so many marketing channels at your disposal for getting your ecommerce business in front of potential customers. It can be challenging to decide on which marketing tactics you should try. But at Fulfillment Works, your success is our success – and we want to help however we can. Browse this section of our blog for informative articles about ecommerce marketing tactics such as Streamlining Data for Better Email Marketing, and Color Psychology for Branding & Merchandizing.

Color Psychology for Branding & Merchandizing

March 13, 2019  Published by

The science and psychology behind colors is important to consider when measuring the effectiveness of your customer-facing collateral. The colors used for your web pages, advertisements, and exclusive products impact the way current and potential customers perceive your brand. You want to be sure that the color schemes you use resonate with your brand messaging while also evoking the right kind of emotional response from your audience. Whether you’re adding a new line of products to your ecommerce site or thinking of re-branding, it’s worthwhile to consider how color psychology can work for you. In this post, we’ll explain the…... View Article