From search engines, to email, to social media and more, there are so many marketing channels at your disposal for getting your ecommerce business in front of potential customers. It can be challenging to decide on which marketing tactics you should try. But at Fulfillment Works, your success is our success – and we want to help however we can. Browse this section of our blog for informative articles about ecommerce marketing tactics such as Streamlining Data for Better Email Marketing, and Color Psychology for Branding & Merchandizing.
The holiday season is a great time to drive sales and revenue. Here are three holiday marketing strategy tips that may help increase your eCommerce sales.... View Article
If you’re looking to grow your business, Instagram can no longer be ignored. In this guide, we’ll show you how to get the most out of Instagram Shopping.... View Article
Read on to learn what Google Shopping is, why it’s important, and 3 ways you can optimize your listings to improve performance.... View Article
For crafters, Etsy is the most popular online platform for selling their works. We’ll explain what Etsy is and whether you should sell your items on there.... View Article
Should your ecommerce store use Facebook Marketplace for business? If you’re looking to extend your reach, Marketplace may be a simple and effective option. ... View Article
Don’t let your online store be a “one hit wonder.” Follow these tips to keep holiday shoppers coming back for more in the New Year.... View Article
Before you consider running a sweepstake on social media, it’s important to familiarize yourself with these guidelines.... View Article
Sweepstakes can help to increase email signups, website traffic, social media engagement and sales for ecommerce websites. Here are some basics of how to set up an ecommerce sweepstakes.... View Article
The science and psychology behind colors is important to consider when measuring the effectiveness of your customer-facing collateral. The colors used for your web pages, advertisements, and exclusive products impact the way current and potential customers perceive your brand. You want to be sure that the color schemes you use resonate with your brand messaging while also evoking the right kind of emotional response from your audience. Whether you’re adding a new line of products to your ecommerce site or thinking of re-branding, it’s worthwhile to consider how color psychology can work for you. In this post, we’ll explain the…... View Article
When running an ecommerce business, email marketing is one of your most powerful tools to get products in front of shoppers and convince them to buy. Many sites have leveraged email to build brand reputation, engage with customers, and increase order volume. However, designing and writing emails that drive those kinds of results can be challenging. Follow these best practices to ensure that your emails are more effective. Subject lines The subject line is your first (and sometimes last) chance to grab the attention of a customer or lead. If the subject line of your email isn’t compelling, your email…... View Article
