Articles on Ecommerce Marketing

From search engines, to email, to social media and more, there are so many marketing channels at your disposal for getting your ecommerce business in front of potential customers. It can be challenging to decide on which marketing tactics you should try. But at Fulfillment Works, your success is our success – and we want to help however we can. Browse this section of our blog for informative articles about ecommerce marketing tactics such as Streamlining Data for Better Email Marketing, and Color Psychology for Branding & Merchandizing.

Color Psychology for Branding & Merchandizing

March 13, 2019  Published by

The science and psychology behind colors is important to consider when measuring the effectiveness of your customer-facing collateral. The colors used for your web pages, advertisements, and exclusive products impact the way current and potential customers perceive your brand. You want to be sure that the color schemes you use resonate with your brand messaging while also evoking the right kind of emotional response from your audience. Whether you’re adding a new line of products to your ecommerce site or thinking of re-branding, it’s worthwhile to consider how color psychology can work for you. In this post, we’ll explain the…... View Article

Best Practices for Emailing your Ecommerce Customers

February 7, 2018  Published by

When running an ecommerce business, email marketing is one of your most powerful tools to get products in front of shoppers and convince them to buy. Many sites have leveraged email to build brand reputation, engage with customers, and increase order volume. However, designing and writing emails that drive those kinds of results can be challenging. Follow these best practices to ensure that your emails are more effective. Subject lines The subject line is your first (and sometimes last) chance to grab the attention of a customer or lead. If the subject line of your email isn’t compelling, your email…... View Article

Streamlining Data for Better Email Marketing

May 6, 2015  Published by

When running an ecommerce business, email marketing is one of your most powerful tools for getting your products in front of customers and convincing them to buy. Unfortunately, email marketing efforts are wasted if the email is ignored or never delivered. That’s why it’s so important to properly maintain the data powering your email lists. Issues like duplicate records, old or incomplete data, and improper data collection methods can reduce the effectiveness of campaigns down the road, or even get your emails blacklisted. Here are some tips to streamline your customer data and improve your email marketing efforts. [more] Ensure…... View Article