Nothing kills an ecommerce sale faster high shipping costs. Consumer research studies have proven time and again that, when given a choice, customers will most likely choose cost over convenience and choose a shipping option or e-tailer that offers cheaper (if slower) shipping. This is true for customers all over the world – and since international shipping tends to be more expensive than domestic shipping, it can make it difficult to start shipping your products internationally and see success.
Since high shipping costs can drive away international business, it’s critical to do your research and make your international shipping as efficient as possible:
- Consider local and regional carriers when expanding into international markets. Big name carriers offer global services, but they shouldn’t be your first choice; they may not be the best or most cost-effective option.
- Depending on the region, you may want to use a carrier that provides cash-on-delivery payment options – which is a preferred payment method in some markets.
- Does the country you’re expanding into allow duty drawbacks? If so, push your carrier to do them so you can recoup come costs from returns.
- Speaking of returns, creating a regional return center can make a much smoother returns process for your international customers.
It won’t be easy, but if you can pull it off, your international shipping can be the key differentiator that makes you successful in international markets.