Social media affects purchases by acting as a platform to spread the word about your company and products. Whether you’re an ecommerce or retail company, you’ll need a social media presence working alongside your corporate website in order to remain competitive. However, not every company has the resources to devote to maintaining a variety of social media channels. With that in mind, how do you decide where to focus your efforts?
Social sites serve as a platform to engage your customers. With that in mind, you need to go where your customers are. For example, B2B companies can easily engage their main audience (other businesses) on LinkedIn – whereas a B2C company may be better suited to being active on Facebook.
In order to grow your audience and make the most of your social channel, post information and questions that gather feedback from users. Always try to have a call-to-action in your posts. Not only can such content spread quickly, but you’ll also learn more about your audience and their needs and interests.
This feedback can be used to influence your marketing and product development, which can in turn increase sales, which can allow you to devote more time and resources to expanding your social media presence. Ideally, you’ll grow your social media presence across appropriate channels and reach customers you otherwise would not have.