“Going green” has become a classic selling point for businesses, and the ecommerce sector is no exception. According to a recent packaging study by Dotcom Distribution, 57% of shoppers said that green packaging is important to them. In the same study, 61% of consumers said that they have considered green packaging when deciding where to shop. Ecommerce businesses can stand to benefit from emphasizing environmentally friendly business practices, and changing your packaging is a great way to start. It’s relatively easy to do and it drives home your eco-friendly messaging with every single delivery. Follow these tips to make your transition to sustainable packaging more successful.
Involve your customers
In brick-and-mortar stores, packaging can influence a purchase. For many customers, product packaging symbolizes an emotional exchange – so involve your customers in updating your packaging. Whether you explain the environmental benefits behind packing materials, or get them involved in the design – if you can make consumers feel included throughout the decision-making process, they’re more likely to develop long-term loyalty.
Improve packaging & packing
Materials like soy-based inks and recycled dunnage are important for creating eco-friendly packaging, but your packing practices are also important. DIM pricing has probably already got you started on improving packing efficiency – increasing this efficiency is a great way to make your packaging more eco-friendly.
Evaluate your logistics
Take a close look at how packages move from warehouse to doorstep to identify any wasteful or environmentally hazardous issues. If you’ve partnered with a third-party logistics firm, research their commitment to sustainability and consider how it can impact your overall brand goals.