If you want to implement a backordering system on your ecommerce site, communication is key – not just with your inventory managers but with your customers as well.
Before allowing customer to place backorders on your site, you should have a detailed understanding of your inventory management. Keep the lines of communication open and active with your fulfillment team to help determine the volume of backorders you’d be able to manage. Without this foundation, your backorder system could quickly start causing problems.
Once you’ve established that basis for working with backordered inventory, you’ll need to focus on the customer experience. From the shopper’s experience, ordering products that won’t be delivered right away can be risky or inconvenient. You can improve the backorder experience for your customers through informative communication. Be honest with estimated delivery dates and keep customers in the loop regarding delays as they happen. Let them know when you have the product back in stock, when their order is being processed, and when their order has shipped. If you predict another stockout, advise customers to order refills sooner, rather than later.
Using intel supplied by your inventory management team, you’ll be able to manage expectations and be forthcoming on order status to provide your shoppers with a smooth backordering experience.