The holiday season is right around the corner, and when it comes, thousands of e-tailers will be clamoring for the orders of millions upon millions of consumers. Consider these tips to help your ecommerce site stand out from competitors and grab the attention (and the repeat business of) customers.
With so many ecommerce sites selling similar products, the way you handle the customer experience can be a key differentiator. Even though the holidays are high-volume, there are still easy ways to ensure that you’re providing customers with a good experience the first time (and every time) they purchase from you.
Coupons and contests are good ways to get attention – but during the holidays, every site is offering them. Think about ways a customer can find added value from choosing you over another ecommerce site. Some examples include membership or subscription programs, alternative payment options, customer-friendly returns, and other ideas.
Demonstrate your expertise
Customers that are interested in a particular category of products (e.g. tools, clothes, or nutritional supplements) seek sellers who are perceived as experts in the area. If your ecommerce site specializes in certain products, showcasing your passion and expertise via blog posts, newsletters, and social media posts demonstrates thought-leadership and trustworthiness – which can drive sales and enhance brand reputation.