Pleasing customers is a constant effort in the ecommerce industry. Not only should your site work to get customers to complete the checkout process, but it must also convince them to come back for repeat purchases. However, you can address both issues by incorporating social login buttons on your ecommerce site.
One of the main reasons for cart abandonment is because the checkout process becomes inconvenient or difficult. For some users (especially those who shop at multiple ecommerce sites), remembering account information to login to the site can be a pain. Allowing users to sign in using a social media account makes the process much easier.
Furthermore, incorporating social login with your website will allow you to capture up-to-date information about your website subscribers (once they agree to your site’s Terms of Service). With that, you can customize your website, product recommendations, and marketing emails to better suit your customers.
Adding social login features to your site is a small change, but it can have a big impact in customer retention. While retargeting and remarketing can be helpful for bringing back customers who have lost interest, you’re more likely to see long-term results by focusing on improving the ecommerce site itself. That way, users are less likely to leave it in the first place.