Retargeting Basics for Online Retailers

The world of ecommerce is one of the most competitive markets in the retail industry. The web is packed with millions of retailers, and standing out can be difficult. Fortunately, you have many options beyond perfecting your products or optimizing your fulfillment services.

Retargeting, aka remarketing, can be a great customer acquisition strategy for many ecommerce businesses. A retargeting strategy places cookies on your website to track users who visit certain pages. If you watch the traffic on your site, you probably see a common trend of users browsing your site, but not making a purchase. But if you are retargeting, users who leave your site will see you again and again through web advertisements specifically targeted to them and the products they showed an interest in.

Because retargeting only serves ads to people who have previously visited your site, they can be even more effective than traditional online advertising. That’s because retargeted users are already familiar with your brand and have recently demonstrated an interest in your products.

You can make a retargeting campaign even more effective by combining it with a coupon or special offer. A discount may be just the thing to get a new customer off of the fence and into the checkout process. From there, your product quality and customer service will get a chance to shine and potentially turn a one-time purchaser into a lifelong customer!

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