One of the best ways to make the jump from ecommerce to Mcommerce is to build an ecommerce site that uses Responsive Design – meaning that the site interface can automatically scale itself to fit any screen, from desktop, to tablet, to smartphone. Responsive websites remove the duplicate efforts that come with managing a combination of standard and mobile websites, plus it standardizes the user experience across all types of devices. However, a good Responsive Design requires you to think about your website a little differently.
For example, you may be tempted to start your new Responsive Design using the big beautiful canvas of a desktop screen. However, designing for desktop first, then trying to squeeze all the crucial elements of your site down to a mobile friendly layout is quite difficult. Instead, start with an efficient mobile design that you can build out when scaling to larger screens.
You should take note of how progressive enhancement affects your site content. “Progressive enhancement” refers to when website features are layered, and designed to appear only when a browser can support them. This includes elements that appear or disappear depending on screen size. Be aware of what each element of your site is designed to do when the screen size is changed to ensure that the content flows smoothly and functions correctly.
Responsive Design is more complex than basic HTML, so don’t be afraid to seek out a team that is experienced in Responsive Design principles to point your ecommerce site in the right direction. That way, you can make the best possible impression on your customers at launch.