The holiday season is fast approaching, and if past trends are any indication, ecommerce sites will be doing more business than ever this year. You may already have your stock accounted for and your sales planned out, but there are even more strategies you can use to increase sales and boost sales into 2016.
Improve your landing pages
Your homepage, product category pages, and other pages users are likely to see first are landing pages. As the saying goes, first impressions count for a lot, so these pages need to be at their best. Some page elements to consider are:
- Content – make sure it’s relevant and useful to users
- Actions – make it clear what actions or options users can take on the page. A/B testing can help you fine tune these elements.
- Compatibility with mobile devices – ecommerce sales originating from mobile devices continue to increase, so make sure your landing pages (and checkout pages – to prevent cart abandonment) are compatible.
Prepare a remarketing strategy
The holiday season will bring lots of new users to your site, but many of them will not complete a purchase. With a good remarketing strategy, users who abandon their carts will see you again and again through web advertisements specifically targeted to them and the products they showed an interest in. You can make a retargeting campaign even more effective by combining it with email marketing and coupons.
Offer more payment options
The more payment options you offer, the better chance you have of making a sale. Consider adding PayPal, Amazon Payments, ApplePay, Google Wallet etc. in addition to traditional credit cards.
Implement ratings and reviews for your products
Today’s consumers are savvy enough to research products online before buying them – many even start their searches with “[product name] reviews.” By supporting product reviews on your website, you can attract these types of consumers. As an added benefit, well-rated or reviewed products are prime subjects for promotional and marketing materials.
The holiday season is busy for everybody. As the carriers get backed up, so do the fulfillment companies – so plan ahead and prepare additional shipping time. “Early bird” promotions are a great way to secure a bunch of orders before things get too hectic.