Mobile Email Design and Calls to Action

In a previous blog post, we talked about optimizing your email subject lines for mobile devices. In this post, we’ll go over some points you should keep in mind for the design of your email. Just like the subject line, the call to action is very important.

Mobile screens come in many shapes and sizes – which makes clear design crucial. Mobile browsing is not the easiest experience, so the less time your user needs to spend figuring out what to do, the better. Your call to action should be a prominent and distinctive color not used elsewhere in the message. Position it near the top to stay above-the-fold for most devices.

Similar to the subject line, the text for your call to action should be clear. Invodo, Inc. found that videos in marketing emails that used CTAs like "Click to View" or "Learn More" instead of simple labels such as "Video" or "Video Here" increased video views by at least 12 times.

Lastly, ensure that the click-through or landing page for your CTA caters to the mobile experience. If you keep these tips in mind and utilize A/B testing for your designs, your marketing emails should be ready for the expanding mobile market.

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