Marketing Preparation for the Holiday Season

The holiday season may seem like it’s still far off, but now is the time to prepare for it to make sure your brand and products are at the forefront of customers’ minds when they start shopping. A major part of that planning is to develop your marketing and email plans for the season. What that entails will be unique to your company, but it’s a safe bet that you’ll want to tweak your targeting to be more effective.

A good start would be to go through your subscriber list and check for unengaged customers who have gone a long time without making a purchase. The holiday season can be the perfect time to get these past customers to purchase again. Consider offering free shipping, bonus gifts, discounts, or some other offer to motivate them to visit your site again and browse your new product offerings.

If you haven’t already, make sure that your website and marketing emails are optimized for mobile devices. On rapid fire sales holidays, like Black Friday and Cyber Monday, you can expect your ecommerce site’s mobile traffic to jump. By optimizing for mobile, you’ll ensure that your site is easy to buy from. Otherwise, you’ll just be encouraging cart abandonment.
Evaluate your current targeting efforts and use this lull before the holiday rushes to prepare. With the right planning, you’ll be able to do well into the holidays – and beyond.

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