Using web design features on your ecommerce site to streamline the shoppers' journey is a great strategy to increase conversions, reduce cart abandonment, and improve brand perception. In this post, we'll look at some features you can incorporate into your site to decrease the amount of time it takes to complete a purchase.
Requiring a login to complete a purchase can cause shoppers to abandon their carts - either because they don't want to set up an account, they can't remember their login credentials, or because the process takes too long. For returning customers, you can use a credential management API to automate the login process. The API remembers the account and signs users back in after a session expires, eliminating the need to manually login.
Simplify the checkout process
From the user’s perspective, the less time and effort they have to spend checking out, the better. Look for opportunities to reduce the number of steps or form fields in your checkout. For example, you can get rid of payment fields by enabling native web-based payments through a payment request API.
Add “buy now” buttons
Add instant buying buttons to your product pages so customers can skip the traditional checkout process. Now that Amazon's patent on one-click payments technology expired this year, you will no longer have to pay a licensing fee to add this functionality to your site.
Improve load times
There are a number of ways you can speed up your website, but these can involve cutting away features you like. Consider incorporating a progressive web app, which shows your web pages to shoppers in a way that is optimized to the device and browser they are using.