Brick-and-mortar stores have it easy when it comes to creating impulse buy opportunities. Creative displays, free samples, demonstrations – all effective, but not exactly applicable to the ecommerce space. While ecommerce has lots of useful and targeted upselling strategies available, encouraging impulse buys is more difficult. But it can be done if you focus on social media content and trends.
Social media is a great way to engage with your customers and encourage impulse buys. Users respond to content that is relevant and trending – ecommerce businesses that take advantage of this can see increased sales. Monitor whatever trends or hashtags that could be relevant to the products that you sell, then create content supporting your products and the trend.
For example, at the time of writing this post, the band Coldplay is currently trending. For an ecommerce store that sells albums or music memorabilia, this is a choice opportunity to talk about Coldplay, your Coldplay products, and encourage some impulse buys (and don’t forget to use hashtags to make your post easier to find, #Coldplay). #NASA is also trending – perfect for starry or space-themed products.
By staying plugged in to social media and current trends, you can not only increase your impulse sales, but also the connection you have with your customers.